Strengthening sales capabilities through a revamped sales process and enhanced customer experience

「In the operating results for the interim consolidated accounting period, both the number of photo sessions and the average price per session exceeded the same period of the previous year in the photo wedding service, supported by efforts including optimizing advertising, diversifying customer acquisition channels by expanding referral partnerships with other companies, improving the contract conversion rate through higher customer-service quality, upgrading outfits and promoting album sales.」

「The Group is improving its sales capabilities by revamping sales processes and developing manuals to carefully communicate its strengths, including high-quality photographs produced by professional personnel such as photographers and makeup artists with advanced skills and customer-service capabilities developed in-house, a high level of service and the enjoyment of the photography experience, as well as by increasing opportunities to convey these advantages through photography and makeup experiences at consultation events.」

「We worked to expand performance by increasing the number of photo sessions and average customer spend through measures including strengthening customer acquisition by diversifying acquisition channels and optimizing the allocation of advertising expenses, strengthening sales capabilities to communicate the appeal of photo weddings and our strengths, and strengthening our proposal capabilities to understand customer needs and improve satisfaction with photo sessions.」

「In the fiscal year ending September 2025, we will strengthen our business platform for renewed growth by improving sales capabilities, strengthening the foundation of professional talent and diversifying store formats.」