Strengthening Customer Acquisition through Websites, SEO and Social Media
First written in FY2022. 2 of 4 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2026: 1 of 6 companies on the "Worse" side.
4 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「According to the “Zexy Wedding Trends Survey 2024,” in the Tokyo metropolitan area, social media and other websites on the internet were widely used as sources of information when customers selected photo wedding providers, accounting for 54.6% and 28.5%, respectively.」
While continuing in-house website production, SEO, and social media outreach, the company quantified the importance of customer-acquisition channels by presenting media usage rates from the 2024 survey. - FY2025-H1RestatedAnnual report
「Improving Website Usability」
In addition to our existing customer-acquisition strategy using our website, we are improving usability to enhance booking and customer-acquisition channels. - FY2023RestatedAnnual report
「More than 90% of customer visits to our group’s stores are booked through our own website. For the web searches that serve as the entry point, SEO measures and the accumulated search volume resulting from our longstanding focus on customer acquisition through our website, ahead of competitors, have enabled us to rank highly in each region for keyword searches such as “photo wedding” and “pre-wedding photography.”」
We continue to pursue a customer-acquisition strategy centered on in-house website production, SEO, social media outreach, and bookings through our own website. - FY2022First statedAnnual report
「We have brought website development in-house, with an internal production team handling timely and appropriate website updates, SEO measures, and monitoring of website customer-acquisition performance. We are also actively working to disseminate information through social media via our photographers and makeup artists, who are employees of the company.」
The company cites in-house website production, SEO, monitoring of customer-acquisition performance, and social media posts by employees as customer-acquisition initiatives. It also states that more than 90% of customer visits are booked through its own website.