Decline in Customer Acquisition Due to Changes in External Search Engine Algorithms
First written in FY2022. 2 of 3 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
31 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「Many users of our group’s services discover our group’s websites through specific search engines, such as Google and Yahoo! JAPAN, and we plan to conduct marketing activities using SEO (*) and internet advertising to further strengthen customer acquisition through search engines.」
Reliance on search engines for customer acquisition and the risk that algorithm changes could reduce the effectiveness of customer acquisition methods continue to be identified. - FY2023RestatedAnnual report
「Many users of our group’s services discover our group’s websites through specific search engines, such as Google and Yahoo! JAPAN.」
Reliance on search engines for customer acquisition and the risk of algorithm changes continue to be described, with specific search engines named. - FY2022First statedAnnual report
「If our existing methods cease to function effectively for any reason, including a major change in the logic, or algorithm, used by search engines to determine search results, our group’s financial position and operating results may be affected.」
The company identifies its reliance on web searches and the risk that changes in search engine algorithms and other factors could reduce the effectiveness of its customer acquisition methods.