Advertising and upfront investment in personnel to accelerate new store openings
First written in FY2022-Q1. 10 of 13 entries say "Restated". Latest entry: FY2026-H1.
The whole theme swung hardest in 2026: 4 of 19 companies on the "Worse" side.
10 other companies' latest entry also says "Restated".
- FY2026-H1RestatedAnnual report
「In its photo wedding service, the company has continued working to expand business by increasing the number of photo shoots and average spend per customer through higher service quality for photography, hair and makeup, and attire; stronger customer acquisition through diversified acquisition channels by expanding referral partnerships with bridal-related companies and optimizing the allocation of advertising and promotional expenses; stronger sales capabilities to communicate the appeal of photo weddings and the company’s strengths; and stronger proposal capabilities to understand customer needs and enhance satisfaction with photo shoots.」
The company continues measures to increase the number of photo shoots and average spend per customer by optimizing the allocation of advertising expenses, diversifying referral channels, and strengthening sales and proposal capabilities. - FY2025RestatedAnnual report
「The company has worked to expand business by increasing the number of photo shoots and average spend per customer through higher service quality for photography, hair and makeup, and attire; stronger customer acquisition through diversified acquisition channels and optimized allocation of advertising and promotional expenses; stronger sales capabilities to communicate the appeal of photo weddings and the company’s strengths; and stronger proposal capabilities to understand customer needs and enhance satisfaction with photo shoots.」
The company continues initiatives to strengthen customer acquisition, sales, and proposal capabilities, building on its previous measures centered on advertising and investment in personnel. - FY2025-H1ReframedAnnual report
「The company has worked to expand business by increasing the number of photo shoots and average spend per customer through higher service quality for photography, hair and makeup, and attire; stronger customer acquisition through diversified acquisition channels and optimized allocation of advertising and promotional expenses; stronger sales capabilities to communicate the appeal of photo weddings and the company’s strengths; and stronger proposal capabilities to understand customer needs and enhance satisfaction with photo shoots.」
The company is shifting its focus from the previous explanation centered on upfront investment in advertising and personnel to measures combining diversified customer acquisition channels, optimized allocation of advertising expenses, and stronger sales and proposal capabilities. - FY2024-Q2RestatedAnnual report
「Costs increased from the same period of the previous year, mainly because of rent for the 7 stores opened during the previous consolidated fiscal year, higher advertising expenses to increase awareness and attract customers, and increased personnel expenses associated with efforts to accelerate hiring and revisions to the salary system, including wage increases, among other factors.」
The company continues to identify rent for new stores, advertising and promotional expenses to raise awareness and attract customers, and higher costs resulting from recruitment and wage increases as cost factors accompanying growth. - FY2024-Q1AdvancedAnnual report
「Costs increased from the same period of the previous year, mainly because of rent for the 7 stores opened during the previous consolidated cumulative period, increased personnel expenses associated with efforts to accelerate hiring and revisions to the salary system, including wage increases, among other factors.」
The company identified efforts to accelerate the hiring and training of personnel for new store openings, as well as the implementation of revisions to the salary system, including wage increases, as factors behind the increase in costs. - FY2023RestatedAnnual report
「Costs increased mainly because initial costs for new stores rose after the company opened 9 stores, the highest number ever, including 2 relocated stores, and because advertising was increased to strengthen customer acquisition at both new and existing stores.」
The company continued to make front-loaded investments in new store openings, advertising, and personnel- and store-related expenses. - FY2023-Q3RestatedAnnual report
「Costs increased mainly because the company incurred higher new-store costs as it accelerated store openings, advanced the hiring and training of personnel to support expansion into additional regions, and increased advertising to strengthen customer acquisition.」
The company continued to accelerate store openings, hire and train personnel in preparation for regional expansion, and increase advertising to strengthen customer acquisition. - FY2023-Q2RestatedAnnual report
「Costs increased mainly because the company advanced the hiring and training of personnel to support the acceleration of new store openings and expansion into additional regions. However, growth in revenue across the photo wedding services business, including newly opened stores, absorbed the increase in costs.」
The company continued to advance the hiring and training of personnel in preparation for new store openings and regional expansion. - FY2023-Q1RestatedAnnual report
「Costs increased mainly because the company advanced the hiring and training of personnel to support the acceleration of new store openings and expansion into additional regions. However, revenue growth from existing stores and the contribution of new stores opened in the previous consolidated fiscal year absorbed the increase in costs.」
The company continued to advance the hiring and training of personnel in preparation for new store openings and regional expansion. - FY2022RestatedAnnual report
「Costs increased mainly because advertising, which had been restrained in the previous fiscal year, was partially increased for future order acquisition activities, and because the company advanced the hiring and training of personnel to support the acceleration of new store openings and expansion into additional regions.」
The company continued to increase advertising for order acquisition activities and advance the hiring and training of personnel in preparation for new store openings and regional expansion. - FY2022-Q3RestatedAnnual report
「Costs increased mainly because advertising, which had been restrained in the same period of the previous year, was partially increased for future order acquisition activities, and because the company advanced the hiring and training of personnel to support the acceleration of new store openings and expansion into additional regions.」
The company continued to increase advertising for order acquisition activities and advance the hiring and training of personnel in preparation for new store openings and regional expansion. - FY2022-Q2RestatedAnnual report
「Costs increased mainly because advertising, which had been restrained in the same period of the previous year, was partially increased for future order acquisition activities, and because the company advanced the hiring and training of personnel to support the acceleration of new store openings and expansion into additional regions.」
The company continued to increase advertising for order acquisition activities and advance the hiring and training of personnel in preparation for new store openings and regional expansion. - FY2022-Q1First statedAnnual report
「Costs increased mainly because advertising expenses, which had been limited to approximately 50% of normal levels in the same period of the previous year, were restored to normal levels for future order acquisition activities, and because the company advanced the hiring and training of personnel to support the acceleration of new store openings and expansion into additional regions.」
The company restored advertising expenses for order acquisition activities to normal levels and advanced the hiring and training of personnel in preparation for new store openings and regional expansion.