Announced details
Cinema operations, and career information and employer branding for theater managers
Representative: President and Representative Director Kashimura Nobuhiko (樫村暢彦); head office: 4-1-1 Tsukiji, Chuo-ku, Tokyo; established: May 1996; cinema brands: MOVIX, Piccadilly and TOGEKI
23 SMT theaters nationwide (MOVIX, Piccadilly and TOGEKI theaters across Japan)
The impact on financial results will be minor.
The company does not address Contract Value / Offering price.
Zenken and SMT will jointly develop employer branding initiatives. SMT will supervise the content, while Zenken will produce CineCari.
| Item | Details |
|---|---|
| Names of Products / Services Covered | CineCari (シネキャリ), an employer-branding media platform, Cinema screen advertising (cinema advertising) |
| Counterparty | 株式会社松竹マルチプレックスシアターズ |
| Counterparty overview | Representative: President and Representative Director Kashimura Nobuhiko (樫村暢彦); head office: 4-1-1 Tsukiji, Chuo-ku, Tokyo; established: May 1996; cinema brands: MOVIX, Piccadilly and TOGEKI |
| Relationship with counterparty | Zenken and SMT will jointly develop employer branding initiatives. SMT will supervise the content, while Zenken will produce CineCari. |
| Launch date | Screenings scheduled to begin in May 2026 (screening periods will vary by theater) |
| Applicable area | Cinema operations, and career information and employer branding for theater managers |
| Location | 23 SMT theaters nationwide (MOVIX, Piccadilly and TOGEKI theaters across Japan) |
| Location scale | 23 locations nationwide |
| Impact on Business Performance | The impact on financial results will be minor. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The initiative aims to communicate the appeal of the profession by using cinemas as a platform, encourage interest in careers at theaters, and enhance corporate value. It was prompted by an idea that emerged from SMT's frontline operations to communicate the appeal of working at a cinema.