Leveraging IT Marketing Expertise
First written in FY2020. 6 of 10 entries say "Restated". Latest entry: FY2024-Q1.
No other company in this theme has enough history to compare yet.
- FY2024-Q1RestatedAnnual report
「As a corrective measure, we are working to restore utilization rates by rebuilding advisors’ working environment, while also reviewing our marketing strategy and acquiring new users.」
The platform business continues to review its marketing strategy and acquire new users. - FY2023-Q3AdvancedAnnual report
「With Tetracroma Co., Ltd. joining the Group’s media business, we will share our marketing knowledge and human resources at overseas locations, which are among the Group’s strengths, to promote Tetracroma’s further growth.」
A specific example is provided of applying accumulated marketing knowledge and overseas human resources to the growth of the image-generation service acquired from Tetracroma. - FY2023-Q1RestatedAnnual report
「We are improving profitability by enhancing CPA (cost per acquisition) for acquiring new members and attracting members through organic search generated by SEO.」
IT marketing continues to be used in the platform business to improve CPA and acquire members through organic search via SEO. - FY2022RestatedAnnual report
「In the platform business, while securing stable revenue from the telephone fortune-telling service “Karis,” operated by Tifaret Co., Ltd., we will actively create new businesses by leveraging the methods for acquiring new users and recruiting, training and managing advisors that we developed through operating Karis.」
The Group continues to use its IT marketing and platform operation expertise to secure revenue from Karis and create new businesses. - FY2022-Q3RestatedAnnual report
「We are improving profitability by enhancing CPA (cost per acquisition) for acquiring new members and attracting members through organic search generated by SEO.」
The company continues to apply IT marketing through improved CPA and organic acquisition via SEO. - FY2022-Q2RestatedAnnual report
「We are improving profitability by enhancing CPA (cost per acquisition) for acquiring new members and attracting members through organic search generated by SEO.」
The company continues its existing initiatives of improving CPA and acquiring members through organic search using SEO. - FY2022-Q1RestatedAnnual report
「By strengthening our marketing structure, an initiative we began last fiscal year, we have improved CPA (cost per acquisition) for acquiring new members and attracted members through organic search generated by SEO, thereby improving profitability.」
The use of IT marketing has continued to take concrete form in the platform business through improved CPA and organic member acquisition via SEO, although no new numerical achievement was disclosed. - FY2021-Q3AdvancedAnnual report
「For the platform business, which was added to our reporting segments from the second quarter of the fiscal year, we are actively leveraging the Group’s strength in IT marketing know-how and working to improve the efficiency of acquiring new members and reduce costs by strengthening our advertising operations and SEO initiatives.」
The application of IT marketing expertise continues to expand into the platform business, with stronger advertising operations and SEO initiatives. The disclosure also states that the company ranked first for the Google search term “telephone fortune-telling.” - FY2021-Q1AdvancedAnnual report
「In addition to our long track record of operating businesses, we have strengths in recruiting advisors. We decided to acquire these shares because combining that strength with our IT marketing expertise is expected to drive further business growth.」
A specific example is provided of applying IT marketing expertise not only to existing app and advertising businesses but also to the growth of the acquired telephone consultation service. - FY2020First statedAnnual report
「The Group is an IT marketing company confident in its expertise in attracting users to internet advertising and maximizing its effectiveness.」
This expertise is described as a core capability used across app user acquisition, advertising effectiveness, overseas expansion and the growth of new businesses.