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Other Disclosures7354Direct Marketing MiX Inc.Information and Communications, Services and Others

Launch of shiftel, an end-to-end AI agent for inbound call-center operations

Direct Marketing MiX has launched shiftel, an AI agent that handles the entire process from answering calls at a call center through providing answers and handing off inquiries to human operators to recording and summarizing calls afterward.

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Direction
Improvement
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Wording
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Announced details

shiftel (AI agent for inbound call-center operations)
Applicable field (uses covered by this announcement)
Inbound call-center operationsInitial handling of inquiries and automated responses to FAQsHandling reservations, applications and various proceduresService desk coverage during periods when live-agent support is difficult, such as overnight and early-morning hoursTelephone support during peak periods and sudden increases in call volumePost-call history entry, summarization and preparation of voice-of-the-customer reports
Launch date5 November 2026 (service launch; actual results)
Registration number and expiry date

Registered trademark (registration number and expiration date: Not disclosed)

Location (as indicated in this announcement)

The DmMiX Group's operating infrastructure supporting approximately 5,000 seats, and operating infrastructure supporting approximately 5,000 people

Offering price

Individual quotations based on handling time and scope of services

The company does not address Contract Value / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services Coveredshiftel (AI agent for inbound call-center operations)
Offering priceIndividual quotations based on handling time and scope of services
Launch date5 November 2026 (service launch; actual results)
Applicable areaInbound call-center operations, Initial handling of inquiries and automated responses to FAQs, Handling reservations, applications and various procedures, Service desk coverage during periods when live-agent support is difficult, such as overnight and early-morning hours, Telephone support during peak periods and sudden increases in call volume, Post-call history entry, summarization and preparation of voice-of-the-customer reports
Registration number and expiry dateRegistered trademark (registration number and expiration date: Not disclosed)
Location scaleThe DmMiX Group's operating infrastructure supporting approximately 5,000 seats, and operating infrastructure supporting approximately 5,000 people
Items this document does not state (12)
CounterpartyCounterparty overviewRelationship with the CompanyContract ValueContract DateAward/certification nameAwarding / certifying bodyLocationQuantitative EffectsUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To address hiring difficulties and high turnover in the call-center industry, as well as dissatisfaction with telephone wait times, the agent provides immediate answers to simple inquiries while human operators handle complex consultations.

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Launch of shiftel, an end-to-end AI agent for inbound call-center operations | Direct Marketing MiX Inc. (7354) timely disclosure | Komori