Announced details
Professional facial care for salons; skincare treatments for men
株式会社レディーバード is a group company of SERENDIP HOLDINGS Co.,Ltd. レディーバード develops, manufactures and sells HYDRAX and provides implementation support.
SERENDIP HOLDINGS Co.,Ltd.: 1-5-11 Nishiki, Naka-ku, Nagoya, Aichi / 株式会社レディーバード: 18th Floor, TOC Osaki Building, 1-6-1 Osaki, Shinagawa-ku, Tokyo
Base price ¥1,320,000 (including consumption tax)
The company does not address Contract Value / Impact on Business Performance.
株式会社インテージ, “Men's cosmetics market grows to ¥49.7 billion, 1.8 times the 2019 level”
株式会社クロス・マーケティング, “Survey on Beauty (2024): Men”
| Item | Details |
|---|---|
| Names of Products / Services Covered | HYDRAX (professional men's facial beauty device) |
| Relationship with the Company | 株式会社レディーバード is a group company of SERENDIP HOLDINGS Co.,Ltd. レディーバード develops, manufactures and sells HYDRAX and provides implementation support. |
| Offering price | Base price ¥1,320,000 (including consumption tax) |
| Launch date | 13 October 2026 (launch date announced, not a scheduled date) |
| Applicable area | Professional facial care for salons; skincare treatments for men |
| Location | SERENDIP HOLDINGS Co.,Ltd.: 1-5-11 Nishiki, Naka-ku, Nagoya, Aichi / 株式会社レディーバード: 18th Floor, TOC Osaki Building, 1-6-1 Osaki, Shinagawa-ku, Tokyo |
| Source | 株式会社インテージ, “Men's cosmetics market grows to ¥49.7 billion, 1.8 times the 2019 level”, 株式会社クロス・マーケティング, “Survey on Beauty (2024): Men” |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To expand its business scope by capturing growing demand for men's skincare and proposing new treatment menus to salons, together with implementation support.