Subaru (7270) · InitiativeAchieved
Building a global brand and changing the company name to SUBARU CORPORATION
First written in FY2016. 1 of 2 entries say "Achieved", first in FY2017. Latest entry: FY2017.
2entries
2years
0from disclosures
How it moved
Same theme, other companies
Corporate name change from Fuji Heavy Industries to SUBARU and globalization of the brandA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
No other company in this theme has enough history to compare yet.
Full recordFilings, disclosures and news, newest first
- FY2017AchievedAnnual report
「Effective 1 April 2017, we changed the company name to SUBARU CORPORATION. By unifying the company and brand names, we are further accelerating the initiative to enhance the SUBARU brand under the medium-term management vision “Prominence 2020.”」
The planned company-name change on 1 April 2017 was implemented, unifying the company name and brand name. - FY2016First statedAnnual report
「To further accelerate initiatives to enhance the Subaru brand and grow Subaru as a global brand, we planned to change the company name to SUBARU CORPORATION effective 1 April 2017.」
As a measure to strengthen brand penetration, the company planned to change its name effective 1 April 2017.