Economic downturns, declining demand and price competition in Japan and overseas
First written in FY2016. 10 of 22 entries say "Materialised", first in FY2017-Q2. Latest entry: 2026-05-11.
Subaru moved to the "Worse" side of this theme in 2016, 3 years before the typical company in this theme (2019).
The whole theme swung hardest in 2020: 29 of 54 companies on the "Worse" side.
13 other companies' latest entry also says "Worsened".
- 2026-05-11WorsenedRevision of earnings forecasts
「In light of the easing of U.S. automotive environmental regulations during the fiscal year, we reviewed the medium- to long-term outlook for demand for electrified vehicles in the United States. As a result, we reassessed the recoverability of development assets related to our battery EVs and recorded an impairment loss.」
The Company reviewed the medium- to long-term outlook for electrified-vehicle demand in the United States, reassessed the recoverability of development assets, and recorded an impairment loss, indicating worsening demand-decline risk in the electrified-vehicle area. - FY2024MitigatedAnnual report
「Overall automotive demand in the US, our priority market, was approximately 15.8 million units, about 11% above the previous consolidated fiscal year.」
Regarding the risk of weaker economic conditions and demand in key markets, overall US automotive demand increased approximately 11% year on year, indicating a recovery in the demand environment. - FY2024-Q3MitigatedAnnual report
「Sales volume remained firm, led by the US, a priority market, and overseas sales volume increased by 101,000 units, or 18.1%, year on year to 660,000 units」
Regarding the risk of weaker economic conditions and demand, overseas sales, led by the US, remained firm, and overseas sales volume increased 18.1% year on year. - FY2024-Q1MitigatedAnnual report
「Overseas sales volume remained solid, led by the US, a priority market, and increased by 39,000 units, or 22.3%, year on year to 215,000 units.」
Regarding the risk of weaker economic conditions and demand in key markets, overseas sales, led by the US, increased 22.3% year on year, indicating a recovery in sales. - FY2023-Q3MitigatedAnnual report
「Demand for SUBARU vehicles remains strong, led by the US, and dealer inventory remains low.」
Regarding the risk of weaker economic conditions and demand, demand for SUBARU vehicles, led by the US, is described as remaining strong, and sales volume increased 16.0% year on year. However, uncertainty concerning the overall market and supply constraints remains separately. - FY2023-Q1MitigatedAnnual report
「Overseas sales volume remained firm, led by the US, a priority market, and increased by 24,000 units, or 15.9%, year on year to 175,000 units.」
After the previous fiscal year saw declining market demand in the US and Japan, overseas sales, led by the US, were described as firm this quarter, indicating a recovery in sales. However, production constraints caused by the semiconductor shortage remain. - FY2022MaterialisedAnnual report
「Overall automotive demand in the US, our priority market, was approximately 14.5 million units, about 4% below the previous fiscal year. Overall domestic automotive demand was approximately 4.2 million units, about 9% below the previous fiscal year.」
The risk of weaker demand in key markets materialized as a decline in market demand of approximately 4% in the US and approximately 9% domestically. Supply constraints, including semiconductor shortages, also affected the decline in sales. - FY2022-Q2MitigatedAnnual report
「Demand for SUBARU vehicles remains firm, led by the US, a priority market, but production and sales volume declined year on year due to these effects」
Demand for SUBARU vehicles, led by the US, is described as firm despite the risk of recession and weaker demand. However, production and sales volume have declined due to parts supply constraints, leaving supply-side constraints separate from demand risk. - FY2022-Q1MitigatedAnnual report
「Although production is constrained by a global semiconductor shortage and other factors, overall automotive demand is recovering, led by the US, a priority market.」
The previously materialized risk of weaker economic conditions and demand shifted toward a recovery in overall automotive demand, led by the US. However, production constraints caused by the semiconductor shortage remain. - FY2021MaterialisedAnnual report
「The global economy remained in a difficult situation throughout the fiscal year due to the worldwide spread of COVID-19. Although some areas showed signs of recovery as economic activity gradually resumed, the automotive industry remains in an uncertain and unforeseeable situation due to factors including a global semiconductor shortage from the fourth quarter onward.」
The risk of weaker economic conditions and demand in key markets materialized throughout the fiscal year as deterioration in the global economy due to the pandemic and a semiconductor shortage, leading to a 15.4% decline in revenue and a 51.3% decline in operating profit. - FY2021-Q3MaterialisedAnnual report
「During the cumulative third quarter of the consolidated fiscal year, sales, particularly in North America, our priority market, showed signs of recovery from the impact of the novel coronavirus disease from the second quarter onward, and remained above the previous year's level in the third quarter. However, the impact on production and sales in the first quarter could not be fully absorbed, and revenue fell by ¥409.7 billion, or 16.5%, year on year to ¥2,074.8 billion due to lower automotive vehicle sales.」
Although the third quarter showed signs of recovery, the risk of weaker demand continued to appear in the results as a 16.5% decline in cumulative revenue, as the impact of the first quarter could not be absorbed. - FY2021-Q2MaterialisedAnnual report
「However, because the impact during the first quarter was substantial, revenue for the 6-month period ended the second quarter declined by ¥387.3 billion, or 24.1%, year on year to ¥1,218.4 billion due to lower automotive sales volume. Although expenses declined as selling, general and administrative expenses were reduced and warranty repair costs fell, operating profit declined by ¥64.2 billion, or 67.7%, year on year to ¥30.6 billion, and profit before tax for the quarter declined by ¥57.0 billion, or 61.2%, year on year to ¥36.1 billion, due to lower automotive sales volume.」
The impact of a worldwide decline in demand and sales caused by the pandemic continued to appear in the results for the 6-month period, with revenue down 24.1% and operating profit down 67.7%. - FY2021-Q1WorsenedAnnual report
「Revenue for the 3-month period ended the first quarter was ¥457.0 billion, a year-on-year decline of ¥376.4 billion, or 45.2%, due to a worldwide decline in automotive sales volume caused by the spread of COVID-19. Operating loss was ¥15.7 billion, a year-on-year deterioration of ¥107.9 billion, also due to the sharp decline in automotive sales volume.」
The risk of weaker economic conditions and demand worsened into a sharp decline in global automotive demand due to COVID-19, quantified as a 45.2% decrease in revenue and an operating loss of ¥15.7 billion. - FY2020MaterialisedAnnual report
「From January 2020 onward, the outlook for the economy became uncertain as the global spread of COVID-19 led to a stagnation in economic activity worldwide.」
The risk of weaker economic conditions and demand in key markets materialized as a worldwide stagnation in economic activity caused by the spread of COVID-19, affecting production and sales activities. - FY2019MaterialisedAnnual report
「The global economy remained firm, but slowed in the second half of the fiscal year amid uncertainty surrounding developments in trade issues.」
A slowdown and uncertainty in the global economy due to trade issues and other factors were identified as actual business conditions and contributed to lower sales volume and revenue. - FY2019-Q3MaterialisedAnnual report
「Revenue for the 9-month period ended the third quarter was ¥2,377.4 billion, a year-on-year decline of ¥60.3 billion, or 2.5%, due to lower automotive sales volume and lower sales associated with foreign exchange movements.」
The risk of weaker demand emerged in the results as a decline in sales volume, a 16.5% decrease in revenue for the 9-month period, and a 49.8% decline in operating profit. - FY2019-Q2MaterialisedAnnual report
「Combined domestic and overseas sales volume declined by 49,000 units, or 9.3%, year on year to 482,000 units, while revenue declined by ¥105.3 billion, or 6.9%, year on year to ¥1,416.4 billion.」
The risk of weaker demand and lower sales emerged in the results as a decline in combined domestic and overseas sales volume and lower revenue. - FY2018RestatedAnnual report
「A recession or decline in demand in Japan and, in particular, North America, our Group's principal market, or intensifying price competition could adversely affect sales and the profitability of the products and services provided by our Group.」
The company continues to identify economic conditions, demand and price competition in Japan and North America as performance risks. - FY2018-Q3RestatedAnnual report
「In terms of profit, despite the effects of foreign exchange movements and an improved sales mix, operating profit declined ¥0.5 billion, or 0.1%, year on year to ¥306.3 billion, due to higher expenses, mainly selling expenses associated with rising US interest rates, and higher R&D expenses」
Higher selling expenses and other costs associated with rising US interest rates continued to be identified as a cost factor in the results. - FY2018-Q2MaterialisedAnnual report
「In terms of profit, despite higher expenses, mainly selling expenses associated with rising US interest rates, and higher R&D expenses, operating profit increased ¥3.6 billion, or 1.7%, year on year to ¥212.1 billion, due to foreign exchange movements and an improved automotive sales mix, although」
Higher selling expenses and other costs associated with rising US interest rates emerged in the results as an external-environment factor. - FY2017-Q2MaterialisedAnnual report
「Sales of mini-vehicles declined by 1,000 units, or 6.8%, year on year to 16,000 units, partly due to the impact of the mini-vehicle tax increase introduced last year.」
As a specific example of a domestic-demand risk, the impact of the mini-vehicle tax increase has emerged in the form of lower mini-vehicle sales. - FY2016First statedAnnual report
「A recession or decline in demand in Japan and, in particular, North America, our Group's principal market, or intensifying price competition could adversely affect sales and the profitability of the products and services provided by our Group.」
The company identifies economic conditions, demand and the competitive environment in its key markets as risks that could affect performance.