Establishing the world's leading four-stroke outboard motor brand
First written in FY2016. 20 of 36 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026Sales recovery and profit decline due to tariffsAnnual report
「Marine revenue increased by ¥9.8 billion, or 8.9%, from the previous fiscal year to ¥119.5 billion. Operating income decreased by ¥4.0 billion, or 13.0%, to ¥26.6 billion. Operating income decreased mainly due to the impact of U.S. tariffs.」
Marine revenue recovered, while operating income decreased due to the impact of U.S. tariffs. Results related to brand expansion showed both improvement and deterioration. - FY2025WorsenedAnnual report
「Marine revenue decreased by ¥2.0 billion, or 1.8%, from the previous fiscal year to ¥109.7 billion. Operating income increased by ¥3.1 billion, or 11.4%, to ¥30.6 billion.」
Marine operating income increased, while revenue decreased by 1.8% year on year, and deterioration in sales continued. - FY2025-H1WorsenedAnnual report
「Revenue decreased by ¥4.4 billion, or 7.2%, year on year to ¥56.6 billion. Operating income increased by ¥2.3 billion, or 15.8%, to ¥17.0 billion.」
Marine revenue decreased by 7.2% year on year, while operating income increased by 15.8%. Recent sales results related to brand expansion showed lower revenue. - FY2024WorsenedAnnual report
「Marine sales decreased by ¥22.3 billion, or 16.6%, from the previous fiscal year to ¥112.3 billion, while operating income decreased by ¥14.2 billion, or 36.0%, to ¥25.2 billion.」
Against a backdrop of a slowdown in the North American market, the outboard motor-led Marine business reported lower sales and operating income for the full fiscal year, retreating from the pattern of setting record highs through the previous fiscal year. - FY2024-Q3WorsenedAnnual report
「Marine sales decreased by ¥17.5 billion, or 17.2%, year on year to ¥84.3 billion, while operating income decreased by ¥10.9 billion, or 35.5%, to ¥19.9 billion. The business reported lower sales and operating income, particularly as the North American market slowed.」
As the North American market slowed, Marine reported sales and operating income below the previous year’s levels. Recent results related to efforts to become the world’s leading outboard motor brand have retreated. - FY2024-Q2WorsenedAnnual report
「Lower outboard motor sales in North America and Europe resulted in sales of ¥61.3 billion, down ¥7.5 billion, or 10.8%, year on year. Operating income decreased by ¥5.2 billion, or 26.2%, to ¥14.6 billion.」
Marine sales decreased by 10.8% year on year and operating income by 26.2% due to lower outboard motor sales in North America and Europe. The latest results related to market expansion for the outboard motor brand have deteriorated. - FY2024-Q1WorsenedAnnual report
「Lower outboard motor sales in Europe and North America resulted in sales of ¥33.4 billion, down ¥0.9 billion, or 2.6%, year on year. Operating income, however, remained at approximately the previous year’s level at ¥9.2 billion, due to yen depreciation and other factors.」
Marine reported lower sales due to lower outboard motor sales in Europe and North America. Operating income was approximately at the previous year’s level due to yen depreciation and other factors, but deterioration in sales was reported. - FY2023AdvancedAnnual report
「Firm sales of large outboard motors in North America, the positive effect of yen depreciation against foreign currencies and other factors contributed to results.」
Against a backdrop of large outboard motor sales in North America, Marine achieved record-high sales and operating income, and market expansion for the outboard motor brand progressed. - FY2023-Q3AdvancedAnnual report
「Sales increased by ¥31.7 billion, or 45.3%, year on year to ¥101.8 billion, while operating income increased by ¥12.0 billion, or 63.7%, to ¥30.8 billion. Firm outboard motor sales in North America, the positive effect of yen depreciation against foreign currencies and other factors contributed to results. Both sales and operating income reached record highs.」
Firm outboard motor sales in North America and other factors resulted in record-high sales and operating income for Marine on a cumulative third-quarter basis. The achievement itself of the goal of becoming the world’s leading outboard motor brand was not reported. - FY2023-Q2AdvancedAnnual report
「Firm outboard motor sales in North America and the positive effect of yen depreciation against foreign currencies and other factors contributed to results. Sales and operating income both reached record highs for a cumulative second quarter.」
Firm outboard motor sales in North America and other factors resulted in record-high sales and operating income for Marine on a cumulative second-quarter basis. The achievement itself of the goal of becoming the world’s leading outboard motor brand was not reported. - FY2023-Q1AdvancedAnnual report
「Firm outboard motor sales in North America, foreign exchange effects and other factors resulted in sales of ¥34.3 billion, up ¥8.3 billion, or 31.9%, year on year, and operating income of ¥9.2 billion, up ¥2.4 billion, or 36.6%. Both sales and operating income reached record highs in every quarter.」
Firm outboard motor sales in North America and other factors resulted in record-high sales and operating income for Marine in every quarter. - FY2022AdvancedAnnual report
「Outboard motor sales in North America continued to be firm, with sales increasing by ¥14.6 billion, or 17.5%, from the previous fiscal year to ¥98.0 billion, and operating income increasing by ¥6.9 billion, or 40.5%, to ¥24.0 billion. Both sales and operating income reached record highs.」
Against a backdrop of outboard motor sales in North America, Marine achieved record-high sales and operating income, and market performance progressed toward expanding the brand. - FY2022-Q3AdvancedAnnual report
「Firm outboard motor sales in North America and other factors resulted in sales of ¥70.1 billion, up ¥10.5 billion, or 17.5%, year on year, and operating income of ¥18.8 billion, up ¥7.2 billion, or 62.6%.」
Firm outboard motor sales in North America resulted in higher sales and operating income in Marine, with sales of ¥70.1 billion and operating income of ¥18.8 billion. - FY2022-Q2AdvancedAnnual report
「Outboard motor sales in North America continued to be firm, with sales increasing by ¥8.5 billion, or 20.4%, year on year to ¥49.9 billion, and operating income increasing by ¥4.2 billion, or 53.2%, to ¥12.2 billion.」
Firm outboard motor sales in North America continued, resulting in higher sales and operating income in Marine. - FY2022-Q1AdvancedAnnual report
「Outboard motor sales in North America continued to be firm, with sales increasing by ¥5.8 billion, or 28.7%, year on year to ¥26.0 billion, and operating income increasing by ¥3.0 billion, or 77.9%, to ¥6.8 billion.」
Firm outboard motor sales in North America continued, resulting in higher sales and operating income in Marine. - FY2021AdvancedAnnual report
「Expanding demand for large outboard motors, mainly in North America, resulted in sales of ¥83.4 billion, up ¥8.9 billion, or 11.9%, from the previous fiscal year, and operating income of ¥17.1 billion, up ¥3.0 billion, or 21.1%.」
Expanding demand for large outboard motors resulted in sales of ¥83.4 billion and operating income of ¥17.1 billion in Marine, with market expansion, mainly in North America, progressing over the full fiscal year. - FY2021-Q3RestatedAnnual report
「Strong sales of large outboard motors, mainly in North America, resulted in sales of ¥68.3 billion, up ¥1.5 billion, or 2.3%, year on year, and operating income of ¥13.6 billion, down ¥0.2 billion, or 1.5%, in the cumulative nine-month period.」
Strong sales of large outboard motors, mainly in North America, continued to be reported, resulting in higher sales in Marine and Other. Operating income, however, decreased by 1.5% year on year, and no new milestone toward achieving the world’s leading outboard motor brand was reported. - FY2021-Q2AdvancedAnnual report
「Sales of large outboard motors, mainly in North America, continued to recover. In the cumulative six-month period, sales decreased by ¥0.3 billion, or 0.6%, year on year to ¥47.2 billion, while operating income decreased by ¥1.5 billion, or 13.7%, to ¥9.3 billion. In Marine, sales increased by ¥1.6 billion, or 4.1%, to ¥41.4 billion, while operating income decreased by ¥1.0 billion, or 11.1%, to ¥8.0 billion.」
Sales in Marine increased by 4.1% as sales of large outboard motors, mainly in North America, recovered. Operating income, however, decreased by 11.1%, and the business as a whole continued to report lower sales and operating income. - FY2021-Q1WorsenedAnnual report
「In Marine and Other, sales decreased by ¥1.9 billion, or 7.7%, year on year to ¥22.9 billion. Of this, Marine sales decreased by ¥1.7 billion, or 7.9%, to ¥20.2 billion, mainly due to lower outboard motor sales in Europe. Operating income decreased by ¥1.5 billion, or 25.9%, to ¥4.3 billion. Of this, Marine operating income decreased by ¥1.4 billion, or 26.4%, to ¥3.8 billion.」
Marine and Other, including the outboard motor business, reported lower sales and operating income due to lower sales in Europe and other factors. Sales decreased by 7.7% year on year and operating income by 25.9%, indicating deterioration in the latest results related to the outboard motor brand’s market expansion. - FY2020RestatedAnnual report
「We will strengthen and expand our lineup of large four-stroke outboard motors, develop the recreational and commercial markets, and build the world’s leading outboard motor brand under the brand slogan “THE ULTIMATE OUTBOARD MOTOR.”」
The company continues to strengthen its large four-stroke outboard motors, develop the recreational and commercial markets, and pursue its brand policy of “THE ULTIMATE OUTBOARD MOTOR.” - FY2020-Q3AdvancedAnnual report
「In Marine and Other, sales increased by ¥6.8 billion, or 11.3%, year on year to ¥66.8 billion, primarily due to contributions from sales of the large DF350A outboard motor, mainly in North America. Operating income increased by ¥1.5 billion, or 12.9%, to ¥13.8 billion.」
Contributions from sales of the large DF350A outboard motor, mainly in North America, resulted in continued increases in both sales and operating income in Marine and Other. - FY2020-Q2AdvancedAnnual report
「In Marine and Other, sales increased by ¥5.7 billion, or 13.6%, year on year to ¥47.5 billion, primarily due to contributions from sales of the large DF350A outboard motor, mainly in North America. Operating income increased by ¥1.8 billion, or 20.2%, to ¥10.8 billion.」
Contributions from sales of the large DF350A outboard motor, mainly in North America, resulted in higher sales and operating income in Marine and Other. - FY2020-Q1AdvancedAnnual report
「In Marine and Other, sales increased by ¥2.2 billion, or 9.9%, year on year to ¥24.8 billion, primarily due to contributions from sales of the large DF350A outboard motor, mainly in North America. Operating income increased by ¥0.8 billion, or 16.5%, to ¥5.8 billion.」
Continued contributions from sales of the large DF350A outboard motor, mainly in North America, resulted in higher sales and operating income in Marine and Other. - FY2019ReframedAnnual report
「We will strengthen and expand our lineup of large four-stroke outboard motors, develop the recreational and commercial markets, and build the world’s leading outboard motor brand under the brand slogan “THE ULTIMATE OUTBOARD MOTOR.”」
The brand slogan was updated to “THE ULTIMATE OUTBOARD MOTOR,” with the aim of becoming the world’s leading outboard motor brand in the large four-stroke outboard motor and recreational and commercial markets. - FY2019-Q3AdvancedAnnual report
「In Marine and Other, sales increased by ¥5.7 billion, or 10.5%, year on year to ¥60.0 billion, primarily due to contributions from sales of the large DF350A outboard motor, mainly in North America. Operating income increased by ¥2.4 billion, or 23.7%, to ¥12.3 billion, mainly due to improved profitability in North America.」
Sales of the large DF350A outboard motor, mainly in North America, and improved profitability in North America resulted in sales of ¥60.0 billion and operating income of ¥12.3 billion in Marine and Other, representing year-on-year increases in both sales and operating income. - FY2019-Q2AdvancedAnnual report
「In Marine and Other, sales increased by ¥4.2 billion, or 11.1%, year on year to ¥41.8 billion, primarily due to contributions from sales of the large DF350A outboard motor, mainly in North America. Operating income increased by ¥2.2 billion, or 32.6%, to ¥9.0 billion, mainly due to improved profitability in North America.」
Sales of the large DF350A outboard motor, mainly in North America, and improved profitability in North America resulted in sales of ¥41.8 billion and operating income of ¥9.0 billion in Marine and Other, representing higher sales and operating income. - FY2019-Q1AdvancedAnnual report
「In Marine and Other, sales increased by ¥2.2 billion, or 10.8%, year on year to ¥22.6 billion, primarily due to contributions from sales of the large DF350A outboard motor, mainly in North America. Operating income increased by ¥1.3 billion, or 35.3%, to ¥5.0 billion, mainly due to improved profitability in North America.」
Sales of the large DF350A outboard motor, mainly in North America, contributed to sales of ¥22.6 billion and operating income of ¥5.0 billion in Marine and Other. Results show higher sales and operating income, including improved profitability in North America. - FY2018AdvancedAnnual report
「In the Marine and Other business, revenue increased ¥7.4 billion, or 11.0%, from the previous consolidated fiscal year to ¥75.0 billion, mainly due to contributions from sales of the new DF350A outboard motor, particularly in North America and Europe. Operating income increased ¥2.0 billion, or 15.9%, to ¥14.5 billion.」
Sales of the new “DF350A” in North America and Europe contributed to higher sales and operating income in Marine and Other, with sales of ¥75.0 billion and operating income of ¥14.5 billion. - FY2018-Q3AdvancedAnnual report
「In the Specialized Equipment and Other business, revenue increased ¥4.6 billion, or 9.3%, year on year to ¥54.3 billion, mainly due to contributions from sales of the new DF350A outboard motor, particularly in North America and Europe. Operating income increased ¥1.0 billion, or 10.8%, to ¥9.9 billion.」
The new DF350A outboard motor contributed to sales, particularly in North America and Europe, resulting in higher revenue and operating income in the Specialized Equipment and Other business. Specific sales results related to expansion of the outboard motor brand are presented. - FY2018-Q2RestatedAnnual report
「In the Specialized Equipment and Other business, revenue increased ¥2.9 billion, or 8.4%, year on year to ¥37.6 billion, mainly due to increased exports of outboard motors to Europe. Operating income decreased ¥100 million, or 1.4%, to ¥6.8 billion due to higher overhead and other expenses.」
Increased exports of outboard motors to Europe resulted in higher revenue in the Specialized Equipment and Other business, while operating income declined due to higher overhead and other expenses. The statement does not say that the goal of establishing the world's leading four-stroke outboard motor brand was achieved. - FY2018-Q1AdvancedAnnual report
「In the Specialized Equipment and Other business, revenue increased ¥1.5 billion, or 7.9%, year on year to ¥20.4 billion, mainly due to increased exports of outboard motors to Europe. Operating income decreased ¥300 million, or 7.4%, to ¥3.7 billion due to higher overhead and other expenses.」
Increased exports of outboard motors to Europe resulted in a 7.9% year-on-year increase in revenue in the Specialized Equipment and Other business. However, operating income declined due to higher overhead and other expenses, and the statement does not say that the goal of establishing the world's leading four-stroke outboard motor brand was achieved. - FY2017RestatedAnnual report
「In addition to focusing on strengthening sales in the US market, we will develop the Asian market and pursue the world's leading four-stroke outboard motor brand under the new brand slogan "THE ULTIMATE 4-STROKE OUTBOARD."」
The policy of focusing on US sales, developing the Asian market, using a new brand slogan and establishing the world's leading four-stroke outboard motor brand remains unchanged. - FY2017-Q3RestatedAnnual report
「Revenue in the Specialized Equipment and Other business decreased ¥2.3 billion, or 4.5%, year on year to ¥49.7 billion due to foreign-exchange effects and other factors, although outboard motor sales in North America increased. Operating income decreased ¥1.0 billion, or 10.1%, to ¥8.9 billion.」
Although increased outboard motor sales in the priority North American market continued to be cited, the Specialized Equipment and Other business as a whole posted lower revenue and operating income due to foreign-exchange effects and other factors. - FY2017-Q2RestatedAnnual report
「Revenue in the Specialized Equipment and Other business decreased ¥1.6 billion, or 4.4%, year on year to ¥34.7 billion due to foreign-exchange effects and other factors, although outboard motor sales in the US increased. Operating income decreased ¥900 million, or 12.0%, to ¥6.9 billion.」
Although increased outboard motor sales in the priority US market continued to be cited, the Specialized Equipment and Other business as a whole posted lower revenue and operating income due to foreign-exchange effects and other factors. - FY2017-Q1AdvancedAnnual report
「Revenue in the Specialized Equipment and Other business decreased ¥1.2 billion, or 5.7%, year on year to ¥18.9 billion due to foreign-exchange effects and other factors, although outboard motor sales in the US increased.」
Although total revenue declined due to foreign-exchange effects and other factors, the statement says that outboard motor sales increased in the priority US market. - FY2016First statedAnnual report
「In addition to focusing on strengthening sales in the US market, we will develop the Asian market and pursue the world's leading four-stroke outboard motor brand under the new brand slogan "THE ULTIMATE 4-STROKE OUTBOARD."」
Strengthening US sales, developing the Asian market and the brand slogan are presented as the means to achieve this.