Creating Valuable Products from the Customer’s Perspective
First written in FY2016. 5 of 8 entries say "Restated". Latest entry: FY2026-H1.
Suzuki Motor moved to the "Worse" side of this theme in 2025, 1 year before the typical company in this theme (2026).
6 other companies' latest entry also says "Reframed".
- FY2026-H1ReframedAnnual report
「As an infrastructure mobility company closely connected to daily life, we have newly adopted “3 Gen・2 Gen,” adding “principles and fundamentals” to our traditional action philosophy of the actual workplace, actual product and actual situation (the three-real principle). Through a technology philosophy that is close to the Earth, we will achieve “minimizing energy consumption,” and through technologies that are close to people, “maximizing essential value,” providing customers with value as “Right x Light Mobile Tech.”」
The company expanded its action philosophy from the traditional three-real principle to “3 Gen・2 Gen” by adding “principles and fundamentals,” and presented minimizing energy consumption and maximizing essential value as its technological direction. - FY2023RestatedAnnual report
「With creating valuable products from the customer's perspective as our motto, we will pursue growth through fiscal 2030 in a manner characteristic of Suzuki, based on “small, fewer, light, short and beautiful,” the essence of manufacturing; management modeled on small and medium-sized enterprises that does not lose its flexibility, speed or challenging spirit; and the three-real principle of the actual workplace, actual product and actual situation, excluding armchair theories.」
The company continues to make creating valuable products from the customer's perspective the basic stance of its growth strategy through fiscal 2030. - FY2022RestatedAnnual report
「We will continue striving to provide truly valuable products and services that customers appreciate.」
The company continues to pursue as a basic policy the provision of valuable products and services from the customer's perspective. - FY2021ReframedAnnual report
「Suzuki is committed to protecting the world's “mobility for daily life” and making emerging markets a pillar of growth going forward. For the next 100 years, we will continue to work from the customer's perspective to provide valuable products and services based on “small, fewer, light, short and beautiful.”」
While maintaining the traditional corporate principle of “making valuable products from the consumer's perspective,” the company has broadened it into the expression “protecting the world's mobility for daily life” for the next 100 years. - FY2020RestatedAnnual report
「The Group has placed “Let us make valuable products from the consumer's perspective” as the first of its corporate principles. We will continue striving to create truly valuable products that customers appreciate.」
The company continues to pursue its corporate principle of creating truly valuable products from the customer's perspective as a basic policy. - FY2018RestatedAnnual report
「The Group has placed “Let us make valuable products from the consumer's perspective” as the first of its corporate principles. We will continue striving to create truly valuable products that customers appreciate.」
The company continues to make creating valuable products from the customer's perspective a basic management policy. - FY2017RestatedAnnual report
「The Group has placed “Let us make valuable products from the consumer's perspective” as the first of its corporate principles. We will continue to act in accordance with this principle and strive always to think and act from the customer's perspective.」
The company continues to pursue its corporate principle of making valuable products from the customer's perspective as a basic management policy. - FY2016First statedAnnual report
「Returning to the founding principle set out as the first of our corporate principles, “Let us make valuable products from the consumer's (customer's) perspective,” we will strengthen our business foundation through the initiatives specified in the New Mid-term Plan.」
The company reaffirmed the customer-first principle as the starting point for its mid-term plan and business-foundation enhancement.