Brand Image and Product Defect and Recall Risk
First written in FY2016. 2 of 5 entries say "Restated". Latest entry: FY2024.
Honda Motor moved to the "Worse" side of this theme in 2019, 2 years before the typical company in this theme (2021).
The whole theme swung hardest in 2025: 10 of 31 companies on the "Worse" side.
5 other companies' latest entry also says "Materialised".
- FY2024MaterialisedAnnual report
「The company confirmed that there had been an inappropriate matter concerning certification tests conducted when type-approval applications were filed for four-wheeled vehicles it had sold in the past, and reported it to the Ministry of Land, Infrastructure, Transport and Tourism on 31 May 2024.」
The company discloses that it confirmed an inappropriate matter concerning certification tests and reported it to the Ministry of Land, Infrastructure, Transport and Tourism. It also identifies the potential impact on the brand image, business and operating results, as well as the need to strengthen compliance and governance. - FY2019ReframedAnnual report
「However, if an unforeseeable event damages the group's brand image, or if the company is unable to provide information promptly and appropriately, it could adversely affect the group's business and operating results.」
In addition to the risk of damage to the brand, the company newly specifies the potential impact of an inability to provide information promptly and appropriately. - FY2018RestatedAnnual report
「To support this brand image, the company strives to maintain society's trust across all corporate activities, including product quality, compliance with laws and regulations, risk management and the enhancement of internal controls. However, if an unforeseeable event damages the group's brand image, it could adversely affect its business activities and operating results.」
The company supports its brand through quality, regulatory compliance, risk management and internal controls, while reconfirming the risk of damage caused by unforeseeable events. - FY2017RestatedAnnual report
「With regard to the quality of the products that support this brand image, the company recognizes that it primarily provides personal mobility products that affect human lives, and continually strives to improve quality in development, production, sales and services, always giving the highest priority to customer safety and peace of mind. However, if a product defect arises for an unforeseeable reason, action such as a recall may be necessary to ensure customer safety and peace of mind as the highest priority.」
The company continues to report the risk that quality issues involving products that affect human lives could affect recalls, the brand image and operating results. - FY2016First statedAnnual report
「However, if a product defect arises for an unforeseeable reason, action such as a recall may be necessary to ensure customer safety and peace of mind as the highest priority. If such an event occurs, it could damage the group's brand image and consequently adversely affect its business activities and operating results.」
The company shows how quality issues involving products that affect human lives can extend beyond recall measures to the brand and operating results.