Worth reading
23Immaterial
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Deterioration
Direction inferred from the company’s description.Scale
—
Displayed only when the document provides numerical figures.Wording
Avoiding a definitive answer
How definitive the wording is.Items stated in the management plan
Partially revisedKey initiatives
01Discontinuation of the development and launch of the first model, “AFEELA 1,” and the second model
02Sony, Honda and SHM to review SHM's business policy
03Sony, Honda and SHM to discuss and consider SHM's medium- to long-term role, its potential contribution to the evolution of mobility, and the direction of its business
Plan assumptionsChanges in the market environment surrounding EVs, Slowing growth in the North American EV market, Revisions to EV subsidies and easing of fossil fuel regulations
Risks identified by the company
Changes in the market environment surrounding EVs
Slowing growth in the North American EV market
Revisions to EV subsidies
Easing of fossil fuel regulations
Intensifying competition due to the emergence of new EV manufacturers
Potential for additional expenses or losses to be recorded in the current or subsequent fiscal years
Reason for revision or withdrawal
Honda's revision of its electrification strategy for automobiles, announced on 12 March 2026 in response to changes in the market environment surrounding EVs, resulted in significant changes to important assumptions underlying SHM's business development, including the use of technology and assets that had been expected to be provided by Honda.
| Item | Details |
|---|---|
| Plan name | Sony Honda Mobility's Business Policy |
| Progress against the plan | Partially revised |
| Plan assumptions | Changes in the market environment surrounding EVs, Slowing growth in the North American EV market, Revisions to EV subsidies and easing of fossil fuel regulations |
| Key initiatives | Discontinuation of the development and launch of the first model, “AFEELA 1,” and the second model, Sony, Honda and SHM to review SHM's business policy, Sony, Honda and SHM to discuss and consider SHM's medium- to long-term role, its potential contribution to the evolution of mobility, and the direction of its business |
| Reason for revision or withdrawal | Honda's revision of its electrification strategy for automobiles, announced on 12 March 2026 in response to changes in the market environment surrounding EVs, resulted in significant changes to important assumptions underlying SHM's business development, including the use of technology and assets that had been expected to be provided by Honda. |
| Risks identified | Changes in the market environment surrounding EVs, Slowing growth in the North American EV market, Revisions to EV subsidies, Easing of fossil fuel regulations, Intensifying competition due to the emergence of new EV manufacturers, Potential for additional expenses or losses to be recorded in the current or subsequent fiscal years |
| Publication date | 2026-03-25 |
Items this document does not state (18)
Plan periodSales TargetOperating profit targetOperating profit margin targetNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorSegment targetNon-financial targetsResults under the previous planSize of the Target MarketDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Honda's revision of its electrification strategy for automobiles resulted in significant changes to important assumptions underlying SHM's business development, including the provision of technology and assets by Honda.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.