Diversification of Sales Activities and a Focus on BtoC During the COVID-19 Pandemic
First written in FY2020. 1 of 3 entries say "Reframed", first in FY2021. Latest entry: FY2022.
The whole theme swung hardest in 2021: 1 of 6 companies on the "Worse" side.
2 other companies' latest entry also says "Advanced".
- FY2022AdvancedAnnual report
「We have begun operating a customer management system. By using a mechanism that connects us directly with customers who use our products, we will promote initiatives to enhance opportunities for hands-on experiences and customer experiences through collaboration among customers, stores, sales offices and the HKS Group, thereby increasing the number of HKS fans.」
The policy of diversifying sales activities and strengthening customer touchpoints during the pandemic was made concrete through the launch of a customer management system and initiatives connecting customers, stores and sales offices. - FY2021ReframedAnnual report
「To respond to new changes in behavior following the stay-at-home period, we will strengthen initiatives that appeal to customers’ experiences and sensations and seek to create a shared set of values with customers.」
The previous-year wording, which emphasized diversifying sales activities and focusing on B2C during the pandemic, was reorganized around strengthening customer touchpoints centered on customer experiences, sensations and shared values. - FY2020First statedAnnual report
「The Sales Division will respond to the diversification of sales activities during the COVID-19 pandemic and aim to achieve its budget targets with greater focus on B2C.」
For sales activities during the pandemic, responding to diversification and achieving budget targets through sales with a focus on B2C were presented as measures.