Brand Growth Strategy and Structural Transformation Under the New Medium- to Long-Term Vision
First written in FY2026. . Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026First statedAnnual report
「Based on these considerations, in May 2026 our group announced a new medium- to long-term vision covering fiscal 2026 through the 2030s. Rather than merely extending the previous medium-term plan, we set out a more medium- to long-term direction, “Enhance customer satisfaction and corporate value by strengthening distinctive products and brands.” Under this policy, we will pursue a brand-centered “growth strategy” and “structural transformation” aimed at strengthening our earnings base at the same time, thereby steadily achieving this vision even in a highly uncertain business environment.」
Recognizing that some initiatives under Challenge 2025 had not progressed as expected, the Company announced a new medium- to long-term vision covering fiscal 2026 through the 2030s. The framework combines a brand-centered growth strategy with structural transformation aimed at strengthening the earnings base. - 2026-05-29First statedManagement Planning
「Under this vision, we have set out the medium- to long-term direction of “enhancing customer satisfaction and corporate value by strengthening distinctive products and brands.” Based on this policy, we will steadily implement the vision even in a highly uncertain business environment by pursuing in parallel a brand-led “growth strategy” and “business structure transformation” aimed at strengthening our earnings base.」
As a new medium- to long-term vision extending from FY2026 into the 2030s, the company presented for the first time a policy of simultaneously pursuing a brand-led growth strategy and business structure transformation aimed at strengthening its earnings base.