Higashi-Nippon Bank: Rebuilding its business model under the “Sunrise Plan”

「Under the Sunrise Plan ～Next 100～, we have identified as priority initiatives: fundamental structural reform centred on concentrating management resources in the Tokyo wards and centralising the Group's head-office functions; deepening the core business centred on strengthening solution-based sales through expanded transactions with existing customers and closer cooperation with 横浜銀行; and strengthening credit risk management centred on enhancing understanding of customers' actual business conditions and support for management improvement. By steadily advancing these initiatives, we will ensure the achievement of profitability in fiscal 2021 even in an environment heavily affected by the spread of COVID-19.」

「We formulated the 東日本銀行 Sunrise Plan to secure sustainable profitability and financial soundness over the long term. In fiscal 2020, we will further promote collaboration among Group companies and strengthen our governance structure, accelerating efforts to restructure the business model toward achieving the 東日本銀行 Sunrise Plan.」