Full-Scale Entry into the Retail Electricity Business and Acquisition Platform
First written in FY2021-Q1. 11 of 23 entries say "Advanced", first in FY2021-Q2. Latest entry: 2026-07-31.
Astmax moved to the "Worse" side of this theme in 2026.
1 other company's latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「Although the company has strengthened sales in the extra-high-voltage and high-voltage electricity market and pursued new customer acquisition through individual outreach and proposals, the number of customers, measured by billing unit, fell by 65 from the end of the previous consolidated fiscal year to 483 as of the end of March 2026.」
The number of extra-high-voltage and high-voltage customers in the retail business fell by 65 from 548 at the end of the previous fiscal year to 483, while segment profit declined from ¥158 million to ¥72 million. In the low-voltage market, the company launched a vacant-unit energization service, and customer numbers have been gradually increasing. - FY2026-H1New service launched despite a decline in customer numbersAnnual report
「Thereafter, some customers left following the introduction of the capacity contribution system in April 2024. Although the company has been pursuing new customer acquisition through individual outreach and proposals, the number of extra-high-voltage and high-voltage customers, measured by billing unit, fell by 38 from the end of the previous consolidated fiscal year to 510 as of the end of September 2025.」
The number of extra-high-voltage and high-voltage customers fell to 510, and segment profit in the retail business also declined year on year. Meanwhile, the company launched a vacant-unit energization service for property leasing and management companies in May 2025, adding a sales channel. - FY2025AdvancedAnnual report
「The retail business posted operating revenue of ¥6,861 million for the fiscal year, an increase of ¥1,273 million, or 22.8%, from the same period of the previous year, and segment profit of ¥158 million, an increase of ¥33 million, or 27.2%.」
The retail business remained profitable for the second consecutive year, with both operating revenue and segment profit increasing. Although the number of extra-high-voltage and high-voltage customers was flat at 548, profit expanded as transactions with large customers and the volume of electricity supplied increased. - FY2025-H1AdvancedAnnual report
「As a result, the number of extra-high-voltage and high-voltage customers, measured by billing unit, stood at 561 as of the end of September 2024, a slight increase from the 30 June 2024 level. The company will continue working to improve its services and acquire more customers.」
The number of extra-high-voltage and high-voltage customers reached 561 at the end of September 2024, while in the low-voltage market the company added measures to strengthen sales by entering into a business alliance agreement with PORT INC. The retail business posted segment profit of ¥77 million for the interim period. - FY2024AdvancedAnnual report
「This business achieved segment profit for the first time since its launch, recording a full year of profitability.」
The retail business, supported by the acquisition of more than 550 extra-high-voltage and high-voltage customers, posted operating revenue of ¥5,588 million and segment profit of ¥124 million, achieving full-year profitability for the first time. - FY2024-Q2ReframedAnnual report
「In this business, the company announced that, from September 2023, it would consolidate its electricity plans for the low-voltage market into the “Free Plan,” and began transferring existing customers on other plans to the Free Plan in September. Although some existing customers were lost as a result, inflows of low-voltage corporate customers have also begun, as electricity market prices have remained low.」
In the low-voltage market, the company revised its sales policy by consolidating multiple electricity plans into the “Free Plan” and transferring existing customers to it. - FY2024-Q2AdvancedAnnual report
「As a result, operating revenue for the cumulative second-quarter consolidated accounting period in this business was ¥2,710 million, an increase of ¥2,453 million, or 954.7%, year on year, and the business recorded a segment profit of ¥32 million, compared with a segment loss of ¥128 million in the same period of the previous year.」
The retail business posted operating revenue of ¥2,710 million, and segment profit turned positive at ¥32 million, compared with a ¥128 million loss in the same period of the previous year. - FY2024-Q1AdvancedAnnual report
「As a result, the advantages of the plan became recognized, and new customers increased substantially, mainly through the transfer of customers from withdrawing providers and referrals from intermediary stores. In May 2023, the number of extra-high-voltage and high-voltage customers, measured by billing units, exceeded 500. The full-scale start of electricity supply to acquired customers also began during the cumulative first-quarter consolidated accounting period.」
For the Free Plan targeting extra-high-voltage and high-voltage users, the number of customers increased to more than 500, and full-scale electricity supply to acquired customers began. - FY2023-Q3AdvancedAnnual report
「As a result of these developments, market-linked pricing has become more common than before for extra-high-voltage and high-voltage electricity, the advantages of the Company's Free Plan have become recognized, and new customers adopting the plan have increased sharply. The Company will continue working to expand its services and raise awareness, with the aim of achieving profitability at an early stage.」
Amid surging electricity prices, new customers for the Free Plan targeting extra-high-voltage and high-voltage users increased sharply. The retail business still recorded a cumulative third-quarter loss of ¥186 million, but the Company reported progress in customer acquisition through its rate plans. - FY2023-Q2WorsenedAnnual report
「AEKK also stopped accepting new applications for its basic plans from April 2022 and announced a revision of the basic plan rates for existing customers in June 2022.」
To avoid negative spreads caused by surging electricity procurement costs, the Company stopped accepting new applications and revised rates for existing customers. The retail business's segment loss widened from ¥116 million in the same period of the previous year to ¥128 million. - FY2023-Q1WorsenedAnnual report
「AEKK also stopped accepting new applications for its basic plans from April 2022 and announced a revision of the basic plan rates for existing customers in June 2022.」
To avoid negative spreads caused by surging electricity procurement costs, the Company stopped accepting new applications for its basic plans and revised rates for existing customers. The retail business's segment loss also widened from ¥66 million in the same period of the previous year to ¥81 million. - FY2022AdvancedAnnual report
「The Free Plan, which began accepting applications in March 2022, is a market-linked plan that allows customers to freely combine market-based and fixed prices. It is a differentiated proprietary product particularly suited to customers interested in household energy management after installing solar power generation or an energy storage system.」
The retail business began accepting applications for the Free Plan, which combines market-based and fixed prices, giving concrete form to a differentiated product for customers installing solar power generation and energy storage systems. - FY2022-Q3AdvancedAnnual report
「During the cumulative third-quarter consolidated accounting period, the Company entered into a sales agency agreement with an energy-saving equipment manufacturer and established a system for offering energy-saving equipment together with Astodenki electricity plans to corporate customers using low-voltage electricity.」
The retail business entered into a sales agency agreement with an energy-saving equipment manufacturer and established a system for bundled sales of energy-saving equipment and electricity plans to corporate customers. Meanwhile, the segment loss was ¥183 million, as costs continued to precede revenue. - FY2022-Q2AdvancedAnnual report
「During the second-quarter consolidated accounting period, the Company entered into a sales agency agreement with an energy-saving equipment manufacturer and established a system for offering energy-saving equipment together with Astodenki electricity plans to corporate customers using low-voltage electricity.」
The Company entered into a sales agency agreement with an energy-saving equipment manufacturer and established a system for bundled sales of energy-saving equipment and electricity plans to corporate customers. Meanwhile, the retail business's segment loss widened from ¥89 million in the same period of the previous year to ¥116 million. - FY2022-Q1AdvancedAnnual report
「In addition to the existing Bright Plan and Smart Plan, we launched 2 new plans, the Basic Fee Zero Plan and Night Saver Plan, during the first-quarter consolidated accounting period. This brought the lineup to 4 basic plans. During the same first-quarter consolidated accounting period, we also released Plus Green, which supplies 100% electricity from substantially renewable energy sources, and began offering it as an add-on service for each basic plan.」
The retail business launched 2 new rate plans and Plus Green, which supplies 100% electricity from substantially renewable energy sources. While it also began distributing content through social media and advertising on search sites, the segment loss widened from ¥43 million to ¥66 million. - FY2021-Q3Limited customer growth and widening losses in the retail businessAnnual report
「As a result, the retail business generated operating revenue of ¥101 million in the cumulative third-quarter consolidated accounting period, an increase of ¥98 million, or 4,390.2%, year on year, and recorded a segment loss of ¥134 million, compared with a segment loss of ¥46 million in the same period of the previous year.」
Although the Company began efforts to acquire new customers through new rate plans, customer growth was limited because the service area and sales channels were limited, and the retail business's loss widened from ¥46 million in the same period of the previous year to ¥134 million. - FY2021-Q2AdvancedAnnual report
「During the second-quarter consolidated accounting period, the Company released new rate plans in July together with the corporate name change and began efforts to acquire new customers. However, customer growth was limited in part because the rollout of the new rate plans was restricted to the Tokyo and Kyushu areas. From the third-quarter consolidated accounting period onward, the Company plans to expand its service areas and begin preparing to expand its sales channels.」
The acquired AE company changed its corporate name, released new rate plans and began efforts to acquire new customers. Expansion of its sales areas and channels is also planned, although customer growth was limited. - FY2021-Q1First statedAnnual report
「In addition to its existing renewable energy-related and electricity trading-related businesses, the Group decided to make a full-scale entry into the retail electricity business in order to expand its business domain across Japan's entire electricity supply chain, provide more functional services and develop new revenue opportunities. In April 2020, the Group acquired all issued shares of Just Energy Japan株式会社, which owned Just Energy Japan合同会社, a company engaged in the retail electricity business. The names of Just Energy Japan合同会社 and Just Energy Japan株式会社 were changed to 「アストマックス・エネルギー合同会社」 and 「アストマックス・エネルギー株式会社」, respectively, effective 1 July 2020. The Group subsequently transferred 1% of the shares.」
The Company decided to make a full-scale entry into the retail electricity business, acquired all shares of Just Energy Japan株式会社 in April 2020, and subsequently transferred 1%. It stated for the first time its policy of using the acquired company as a platform for the retail business and expanding its business domain across the entire electricity supply chain.