Worth reading
48Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Neutral
Direction inferred from the company’s description.Scale
4
4 new commercialsWording
Definitive
How definitive the wording is.Announced details
Lifenet Insurance commercial series"You Can Count on Us" commercial"10-Second Quote: Two People and Mitsumorou" commercial"Insurance Assessment Online" commercial"Get a Quote While You're Healthy" commercialLifenecco and Mitsumorou
Applicable field (uses covered by this announcement)
Life insurance awareness, quoting, insurance assessment and customer support
Launch dateApril 2026 release (actual)
Award/certification name
BRAND OF THE YEAR 2025, "Commercial Campaign That Moved Consumers"
Awarding / certifying body
CM Research Institute
Location (as indicated in this announcement)
Chiyoda-ku, Tokyo (head office)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Source (materials cited by the company)
CM Research Institute
| Item | Details |
|---|---|
| Names of Products / Services Covered | Lifenet Insurance commercial series, "You Can Count on Us" commercial, "10-Second Quote: Two People and Mitsumorou" commercial, "Insurance Assessment Online" commercial, "Get a Quote While You're Healthy" commercial, Lifenecco and Mitsumorou |
| Launch date | April 2026 release (actual) |
| Applicable area | Life insurance awareness, quoting, insurance assessment and customer support |
| Award/certification name | BRAND OF THE YEAR 2025, "Commercial Campaign That Moved Consumers" |
| Awarding / certifying body | CM Research Institute |
| Location | Chiyoda-ku, Tokyo (head office) |
| Source | CM Research Institute |
Items this document does not state (11)
CounterpartyCounterparty overviewRelationship with the CompanyContract ValueOffering priceContract DateRegistration number and expiry dateLocation scaleQuantitative EffectsUsage historyImpact on Business Performance
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To communicate Lifenet Insurance's life insurance manifesto, "Honest, easy to understand, affordable and convenient," and highlight features including customer support by telephone and chat.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.