Komori
Other Disclosures7157LIFENET INSURANCE COMPANYFinancials (excluding banks)

Mitsumorou answers questions and concerns about insurance in “Let’s Be Honest!”

Lifenet Insurance Company began airing a new nationwide commercial, “Let’s Be Honest!”, in April 2026, featuring Mitsumorou, a character played by Tsuda Kenjiro (津田健次郎). The commercial explains the company’s products and services while answering questions and concerns about insurance and money, expanding the series from the previous installment.

Worth reading
37Immaterial
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Direction
Neutral
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Scale
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Wording
Definitive
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Announced details

Lifenet Insurance Company’s “Let’s Be Honest!”Lifenecco and Mitsumorou
Applicable field (uses covered by this announcement)

Life insurance; provision of information on insurance and money

Launch dateNationwide from April 2026 (airing commenced; actual results)

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredLifenet Insurance Company’s “Let’s Be Honest!”, Lifenecco and Mitsumorou
Launch dateNationwide from April 2026 (airing commenced; actual results)
Applicable areaLife insurance; provision of information on insurance and money
Items this document does not state (15)
CounterpartyCounterparty overviewRelationship with the CompanyContract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleQuantitative EffectsUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To dispel the perception that life insurance is difficult and troublesome, and to communicate the company’s approach of being “honest, easy to understand, affordable and convenient,” as well as its policy of providing information that helps people understand life insurance.

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Mitsumorou answers questions and concerns about insurance in “Let’s Be Honest!” | LIFENET INSURANCE COMPANY (7157) timely disclosure | Komori