Worth reading
42Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Improvement
Direction inferred from the company’s description.Scale
153
¥ million (operating profit forecast for the fiscal year ending March 2027)Wording
Avoiding a definitive answer
How definitive the wording is.Items stated in the management plan
Annual updateNet Sales+7.7%
基準 7,420Target7,992million
Operating profit+0.0%
基準 2,026Target2,027million
Operating profit margin+1.0pt
基準 2,026Target2,027%
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. For metrics expressed as percentages, differences are shown in percentage points (pt).The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
Key initiatives
01Growth in e-commerce
02Enhancement of the Company’s own e-commerce platform
03CRM optimization
04Expansion of the subscription product range
05Strengthening event support
06Growth in DTC
07Expansion of the therapeutic diet food range
08Category expansion
09Channel expansion
10Developing the DTC brand “VETSOne” into a high-gross-margin brand
11Growth through M&A
12Strengthening sales efforts for outsourced SNS operations
13Stable operation of large-scale events
14Planning and development of new events
15Increasing the number of dog hosts
16Increasing the number of service users
17Improving matching accuracy
18New M&A
19Growth through alliances
20OMO app for outings
Segment targetSegment NB / Sales Target Fiscal year ending March 2027: ¥4,863 million / Profit Target Not disclosed, Segment DTC / Sales Target Fiscal year ending March 2027: ¥3,027 million / Profit Target Not disclosed
Size of the Target MarketPet-Life Market Approximately ¥2.5 trillion / Spending on goods Approximately ¥1.0 trillion / Spending on services and experiences Approximately JPY 1.5 trillion / Dog outings market Approximately ¥400 billion / Global Pawprint Economy Forecast to exceed $500 billion by 2030 / Source Yano Research Institute, “2025 Pet Business Marketing Overview”, Fuji Keizai, “2026 Marketing Overview of the Pet-Related Market”, The Company, “2026 Survey of Pet Outings”, Amadeus Travel Trends 2026
Risks identified by the company
National-brand products
System Problems
Logistics capabilities
Leakage of personal information
| Item | Details |
|---|---|
| Plan name | Business Plan and Growth Potential |
| Plan period | Fiscal year ending March 2027 onward (short term: fiscal year ending March 2027; medium term: fiscal years ending March 2028 to March 2029; long term: fiscal year ending March 2030 onward) |
| Progress against the plan | Annual update |
| Sales Target | Actual for the fiscal year ended March 2026: 7,420 → Full-year forecast for the fiscal year ending March 2027: 7,992（108%（YoY）） |
| Operating profit target | Actual for the fiscal year ended March 2026: -204 → Full-year forecast for the fiscal year ending March 2027: 153 |
| Operating profit margin target | Actual for the fiscal year ended March 2026: -2.8 → Full-year forecast for the fiscal year ending March 2027: 1.9 |
| Segment target | Segment NB / Sales Target Fiscal year ending March 2027: ¥4,863 million / Profit Target Not disclosed, Segment DTC / Sales Target Fiscal year ending March 2027: ¥3,027 million / Profit Target Not disclosed |
| Key initiatives | Growth in e-commerce, Enhancement of the Company’s own e-commerce platform, CRM optimization, Expansion of the subscription product range, Strengthening event support, Growth in DTC, Expansion of the therapeutic diet food range, Category expansion, Channel expansion, Developing the DTC brand “VETSOne” into a high-gross-margin brand, Growth through M&A, Strengthening sales efforts for outsourced SNS operations, Stable operation of large-scale events, Planning and development of new events, Increasing the number of dog hosts, Increasing the number of service users, Improving matching accuracy, New M&A, Growth through alliances, OMO app for outings |
| Size of the Target Market | Pet-Life Market Approximately ¥2.5 trillion / Spending on goods Approximately ¥1.0 trillion / Spending on services and experiences Approximately JPY 1.5 trillion / Dog outings market Approximately ¥400 billion / Global Pawprint Economy Forecast to exceed $500 billion by 2030 / Source Yano Research Institute, “2025 Pet Business Marketing Overview”, Fuji Keizai, “2026 Marketing Overview of the Pet-Related Market”, The Company, “2026 Survey of Pet Outings”, Amadeus Travel Trends 2026 |
| Risks identified | National-brand products, System Problems, Logistics capabilities, Leakage of personal information |
Items this document does not state (15)
Net income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorNon-financial targetsPlan assumptionsResults under the previous planReason for revision or withdrawalDate of board resolutionPublication date
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Against the backdrop of pet humanization, pet-related spending is expanding from purchases of goods to spending on services and experiences, such as medical care, beauty, boarding and outings. The Company says it aims to achieve sustainable growth and enhance corporate value by leveraging its customer base, pet data and DX system infrastructure, expanding into high-gross-margin, high-LTV service and experience categories through the integration of FLAFFY and DogHuggy into the Group and its capital and business alliance with the Seibu Group.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.