Seasonality in Quarterly Sales from Customer Appreciation Sales and Festivals
First written in FY2024-Q3. 1 of 2 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2025: 2 of 9 companies on the "Worse" side.
6 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「Because the Group holds major sales events in the first quarter (June) and third quarter (November and December), sales revenue and profit tend to be higher in those quarters. In addition, outlet sales are held in the second quarter (August) and fourth quarter (February), resulting in lower sales revenue and profit in those quarters and seasonal fluctuations in quarterly performance.」
The document also explains the seasonality of quarterly performance throughout the year, resulting from major sales events in June and November-December and outlet sales in August and February. - FY2024-Q3First statedAnnual report
「Accordingly, sales revenue in the first and third quarters of the consolidated fiscal year is normally higher than sales revenue in the other consolidated quarters.」
The document describes the usual pattern of higher sales revenue in the first and third quarters due to appreciation sales in June and November-December in the ハルメク business and appreciation fairs in June and December in the nationwide mail-order business.