Contents of this document
- Transition HALMEK up from a subscription model to a merchandise and advertising model
- Trial of new methods for acquiring magazine readers, including TV commercials, YouTube and TVer advertising
- Addition of high-value-added, high-priced product lines under plus and Premium in ハルメク merchandising
- Introduction of buyer consolidation
- Expansion of new ハルメク merchandising stores
- Bring Vogue Gakuen into the Group in May 2026
- Number of active customers124 10,000 peopleYear on year against the same period last year-11.4%
- Number of registered influencers144 people
- Total followers500 More than 10,000 people
- Halmek magazine circulation41.6 10,000 copies
- Equity ratio44.1 %
| Item | Details |
|---|---|
| Document type | Earnings presentation |
| Fiscal Period Covered | Second quarter of the fiscal year ending March 2027 |
| Net Sales | ¥16,291 million (YoY -2.9%) |
| Operating profit | ¥910 million (YoY +32.0%) |
| Net income | ¥570 million (interim profit) (YoY +30.6%) |
| Results for the three months of the current quarter | Quarterly trends in revenue and operating profit are presented in a graph. Standalone figures for the second quarter of the fiscal year ending March 2027 are shown in the charts. |
| Full-year earnings forecast | Revenue ¥35,000 million / Operating profit ¥2,000 million / Profit before tax ¥1,950 million / Profit for the period ¥1,200 million |
| Self-assessment against the plan | Revenue fell short of the earnings forecast, while operating profit, profit before tax and interim profit exceeded the forecast. |
| Segment results | Consolidated group Sales ¥16,252 million (YoY -3.1%) / EBITDA ¥1,191 million (YoY +28.2%) / Core Businesses Sales ¥15,525 million (YoY -4.1%) / EBITDA ¥1,089 million (YoY +15.7%) / Information Content Sales ¥1,735 million (YoY -7.7%) / EBITDA ¥426 million (YoY -9.6%) / Halmek merchandise business Sales ¥9,850 million (YoY -6.8%) / EBITDA ¥701 million (YoY +33.5%) / Kotose merchandise business Sales ¥3,239 million (YoY -4.7%) / EBITDA ¥-43 million / Community Sales ¥700 million (YoY +106.3%) / EBITDA ¥4 million / Corporate Business Sales ¥773 million (YoY +25.2%) / EBITDA ¥88 million (YoY +22.0%) / Advance-investment business Sales ¥125 million (YoY +54.3%) / EBITDA ¥-94 million |
| Breakdown of Factors Affecting the Change | Information Content -¥40 million / Halmek merchandise business +¥170 million / Kotose merchandise business Operating loss of ¥10 million / Community +¥20 million / Corporate Business +¥10 million / Advance-investment business ±¥0 million / Other +¥50 million |
| Key KPIs | Indicator name Number of active customers / Value 124 10,000 people / Year on year against the same period last year -11.4 10,000 people, Indicator name Number of registered influencers / Value 144 people / Year on year against the same period last year Not disclosed, Indicator name Total followers / Value 500 More than 10,000 people / Year on year against the same period last year Not disclosed, Indicator name Halmek magazine circulation / Value 41.6 10,000 copies / Year on year against the same period last year Not disclosed, Indicator name Equity ratio / Value 44.1 % / Year on year against the same period last year Not disclosed |
| Number of stores and locations | Number of Stores at Period-End 22 stores / Number of store openings and closures during the period Aiming to open 2 stores during the fiscal year |
| Medium-term management plan targets | Revenue Target value ¥40,000 million / Target fiscal year Fiscal year ending March 2029 / Operating profit Target value ¥2,500 million / Target fiscal year Fiscal year ending March 2029 / Operating profit margin Target value 7.5 % / Target fiscal year Fiscal year ending March 2029 / ROE Target value 16 % / Target fiscal year Fiscal year ending March 2029 |
| Financial targets | ROE Target value 16 % / Target fiscal year Fiscal year ending March 2029 / Actual value 12 % / Fiscal year of actual results Fiscal year ended March 2026 / Equity ratio Actual value 44.1 % / As of Second quarter of the fiscal year ending March 2027 |
| Annual Dividend | Annual 40 yen per share / Interim 20 yen per share / End of period 20 yen per share |
| Payout ratio | 36.8 |
| Market Size / Share | Harumeku magazine for senior women Expected to maintain the No. 1 position among all domestic magazines / Active senior market share ¥7 trillion (FY2025) / Mail-order market size ¥15.4 trillion (FY2025) |
| New initiatives | Transition HALMEK up from a subscription model to a merchandise and advertising model, Trial of new methods for acquiring magazine readers, including TV commercials, YouTube and TVer advertising, Addition of high-value-added, high-priced product lines under plus and Premium in ハルメク merchandising, Introduction of buyer consolidation, Expansion of new ハルメク merchandising stores, Bring Vogue Gakuen into the Group in May 2026 |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The factors behind the increase in profit were a reduction in loss-making sales in ハルメク merchandising, improved advertising efficiency and cost ratio, the acquisition of new corporate customers, and the addition of Vogue Gakuen to the group within the community business. The decline in revenue was attributable to the optimisation of advertising investment in ハルメク merchandising and the decrease in catalogue recipients for ことせ merchandising.