New entrants to the golf-related market and intensifying competition
First written in FY2022. 1 of 3 entries say "Mitigated", first in FY2024. Latest entry: 2026-03-16.
The whole theme swung hardest in 2026: 31 of 91 companies on the "Worse" side.
- 2026-03-16AdvancedOther Disclosures
「MARK & LONA, the golf apparel brand operated by CUBE CO.,LTD. (head office: Minato-ku, Tokyo), announces that it has entered into a clothing sponsorship agreement with female professional golfer Minami Kiyomoto for the 2026 season.」
The Company entered into a clothing sponsorship agreement with female professional golfer Minami Kiyomoto and announced the launch of the “MARK & LONA PRO TEAM” from the 2026 season. A specific athlete appointment and new structure were presented in addition to the previously stated initiative of increasing brand awareness through ambassadors. - FY2024MitigatedAnnual report
「In Japan and certain parts of Asia, we pursue differentiation as a high-end luxury brand, a characteristic of our products, and will further raise awareness in domestic and overseas markets through our brand ambassadors and other initiatives to accelerate this effort.」
The company identifies differentiation as a high-end brand and raising awareness through ambassadors as measures against intensifying competition. - FY2022First statedAnnual report
「Domestic and overseas businesses may enter this field. If we fail to achieve sufficient differentiation or competition intensifies due to new entrants, our financial performance may be affected to some extent.」
Entry by domestic and overseas businesses into the growth-oriented golf apparel and miscellaneous-goods field, and intensified competition caused by insufficient differentiation, are identified as risks.