Deepening the MARK&LONA brand and expanding into new categories and genres
First written in FY2022. 10 of 12 entries say "Advanced", first in FY2024. Latest entry: 2026-09-09.
No other company in this theme has enough history to compare yet.
- FY2024AdvancedAnnual report
「CODE men’s and women’s: the “CODE” collection, which incorporates fashion into golf under the concept “Efficient.” / FER men’s and women’s: the multipurpose “FER” collection, which incorporates ambassadors’ lifestyles.」
The company has disclosed the concept of the FER collection in addition to its existing MARK&LONA categories, broadening its category and lifestyle offering. The MARK&LONA CODE Matsuzakaya Nagoya store, opened in October 2023, is also confirmed in the corporate history. - FY2022First statedAnnual report
「We will communicate the MARK&LONA brand to the world and develop street-front and large-format stores suitable for a luxury brand in order to establish a strong brand position. We will also strengthen categories within the MARK&LONA brand, including GENERAL, CODE, and ALARM, to address the lifestyles and diversity of affluent and next-generation customers, and develop new genres.」
The company identifies street-front and large-format stores, strengthening the GENERAL, CODE, and ALARM categories, and developing new genres as means of deepening the brand.