Sales for this month
October 2026Fiscal year ending December 2026Company-wide sales in October 2026, combining physical stores and EC, were 91.5% of the same month a year earlier. The decline reflected the negative impact of the comparison with last year's intensified promotions and some mismatch between customer needs arising from seasonal changes and the product lineup.
The negative impact of the comparison with last year's intensified promotional activities, including pop-up stores and store-specific initiatives, Some mismatch between customer needs arising from seasonal changes and the product lineup
Rollout of new products timed to coincide with the peak of the autumn golf season, Implementation of customer loyalty initiatives
Announcement of third-quarter results scheduled for 16 November 2026
Month January 2025 / All stores—Total 105.3, Month February 2025 / All stores—Total 95.3, Month March 2025 / All stores—Total 109.3, Month April 2025 / All stores—Total 103.5, Month May 2025 / All stores—Total 111, Month June 2025 / All stores—Total 108.4, Month July 2025 / All stores—Total 97.8, Month August 2025 / All stores—Total 128.7, Month September 2025 / All stores—Total 111.8, Month October 2025 / All stores—Total 106.5, Month November 2025 / All stores—Total 116.1, Month December 2025 / All stores—Total 111.2
Scope of aggregation: Domestic directly operated stores and online shops (domestic retail, domestic e-commerce and overseas e-commerce)
| Item | Details |
|---|---|
| Month Covered | October 2026 |
| Fiscal Year Covered | Fiscal year ending December 2026 |
| Scope of aggregation | Domestic directly operated stores and online shops (domestic retail, domestic e-commerce and overseas e-commerce) |
| Year-on-year change in monthly net sales | 91.5 |
| Total-store sales, year on year | Physical stores 93.5 / EC 86.2 / Total 91.5 |
| Same-Store Sales, Year on Year | Physical stores Rate 93.1 / Definition Stores operating both in the same month of the prior year and in the current month / EC 86.2 / Total 91.2 |
| Year-on-year change by category | Name All stores—Physical stores / Year on year 93.5, Name All stores—E-commerce / Year on year 86.2, Name All stores—Total / Year on year 91.5, Name Same stores · Physical stores / Year on year 93.1, Name Same stores · E-commerce / Year on year 86.2, Name Existing stores—Total / Year on year 91.2 |
| Monthly Commentary | Company-wide sales in October 2026, combining physical stores and EC, were 91.5% of the same month a year earlier. The decline reflected the negative impact of the comparison with last year's intensified promotions and some mismatch between customer needs arising from seasonal changes and the product lineup. |
| Factors Affecting the Change | The negative impact of the comparison with last year's intensified promotional activities, including pop-up stores and store-specific initiatives, Some mismatch between customer needs arising from seasonal changes and the product lineup |
| Measures from the following month onward | Rollout of new products timed to coincide with the peak of the autumn golf season, Implementation of customer loyalty initiatives |
| Monthly trend for the same period last year | Month January 2025 / All stores—Total 105.3, Month February 2025 / All stores—Total 95.3, Month March 2025 / All stores—Total 109.3, Month April 2025 / All stores—Total 103.5, Month May 2025 / All stores—Total 111, Month June 2025 / All stores—Total 108.4, Month July 2025 / All stores—Total 97.8, Month August 2025 / All stores—Total 128.7, Month September 2025 / All stores—Total 111.8, Month October 2025 / All stores—Total 106.5, Month November 2025 / All stores—Total 116.1, Month December 2025 / All stores—Total 111.2 |
| Next Scheduled Disclosure | Announcement of third-quarter results scheduled for 16 November 2026 |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In addition to the negative impact of the comparison with last year's intensified promotional activities, including pop-up stores and store-specific initiatives, there was some mismatch between customer needs arising from seasonal changes and the product lineup.