Sales for this month
August 2026Fiscal year ending December 2026New products for the midsummer season performed well, but sales fell below the same month of the prior year due to severe weather, the reversal of the impact of new store openings in the prior year and customer acquisition initiatives implemented during the renewal of the company's online store, and delays in the launch of certain products.
Nationwide severe weather, Reversal of the impact of new store openings in the same month of the prior year, Reversal of the impact of customer acquisition initiatives implemented during the prior-year renewal of the company's online store, Delay in the launch of certain products until the end of the month
The company will launch new apparel products for the fall/winter season and new golf shoes developed in collaboration with ASICS.
Month January 2025 / All stores—Total 105.3 / Existing stores—Total 89.8, Month February 2025 / All stores—Total 95.3 / Existing stores—Total 92.8, Month March 2025 / All stores—Total 109.3 / Existing stores—Total 106.9, Month April 2025 / All stores—Total 103.5 / Existing stores—Total 98.2, Month May 2025 / All stores—Total 111 / Existing stores—Total 104.9, Month June 2025 / All stores—Total 108.4 / Existing stores—Total 96.8, Month July 2025 / All stores—Total 97.8 / Existing stores—Total 88.5, Month August 2025 / All stores—Total 128.7 / Existing stores—Total 107.7, Month September 2025 / All stores—Total 111.8 / Existing stores—Total 107.6, Month October 2025 / All stores—Total 106.5 / Existing stores—Total 96.8, Month November 2025 / All stores—Total 116.1 / Existing stores—Total 107.1, Month December 2025 / All stores—Total 111.2 / Existing stores—Total 104.5
Scope of aggregation: Domestic company-operated stores and online shops (domestic retail, domestic e-commerce and international e-commerce)
| Item | Details |
|---|---|
| Month Covered | August 2026 |
| Fiscal Year Covered | Fiscal year ending December 2026 |
| Scope of aggregation | Domestic company-operated stores and online shops (domestic retail, domestic e-commerce and international e-commerce) |
| Year-on-year change in monthly net sales | 92.3 |
| Total-store sales, year on year | Physical stores 99.8 / EC 75.4 / Total 92.3 |
| Same-Store Sales, Year on Year | Physical stores Rate 98.9 / Definition Stores operating both in the same month of the prior year and in the current month / EC Rate 75.4 / Definition Based on stores operating in both the same month of the prior year and the current month (e-commerce is the same as all stores) / Total Rate 91.3 / Definition Based on stores operating in both the same month of the prior year and the current month |
| Year-on-year change by category | Name All stores—Physical stores / Year on year 99.8, Name All stores—E-commerce / Year on year 75.4, Name All stores—Total / Year on year 92.3, Name Same stores · Physical stores / Year on year 98.9, Name Same stores · E-commerce / Year on year 75.4, Name Existing stores—Total / Year on year 91.3 |
| Monthly Commentary | New products for the midsummer season performed well, but sales fell below the same month of the prior year due to severe weather, the reversal of the impact of new store openings in the prior year and customer acquisition initiatives implemented during the renewal of the company's online store, and delays in the launch of certain products. |
| Factors Affecting the Change | Nationwide severe weather, Reversal of the impact of new store openings in the same month of the prior year, Reversal of the impact of customer acquisition initiatives implemented during the prior-year renewal of the company's online store, Delay in the launch of certain products until the end of the month |
| Measures from the following month onward | The company will launch new apparel products for the fall/winter season and new golf shoes developed in collaboration with ASICS. |
| Monthly trend for the same period last year | Month January 2025 / All stores—Total 105.3 / Existing stores—Total 89.8, Month February 2025 / All stores—Total 95.3 / Existing stores—Total 92.8, Month March 2025 / All stores—Total 109.3 / Existing stores—Total 106.9, Month April 2025 / All stores—Total 103.5 / Existing stores—Total 98.2, Month May 2025 / All stores—Total 111 / Existing stores—Total 104.9, Month June 2025 / All stores—Total 108.4 / Existing stores—Total 96.8, Month July 2025 / All stores—Total 97.8 / Existing stores—Total 88.5, Month August 2025 / All stores—Total 128.7 / Existing stores—Total 107.7, Month September 2025 / All stores—Total 111.8 / Existing stores—Total 107.6, Month October 2025 / All stores—Total 106.5 / Existing stores—Total 96.8, Month November 2025 / All stores—Total 116.1 / Existing stores—Total 107.1, Month December 2025 / All stores—Total 111.2 / Existing stores—Total 104.5 |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Nationwide severe weather from mid-month onward, the reversal of the impact of new store openings in the same month of the prior year and customer acquisition initiatives implemented during the renewal of the company's online store, and the delay until the end of the month in launching certain products that had been planned for the beginning of the month.