Announced details
Golf, town use, and active summer occasions
Very well received and highly successful when launched in April 2026 (specific quantities: Not disclosed)
Collaboration with Hello Kitty. Capital and personnel relationships: Not disclosed.
Sanrio Company,Ltd., which develops the Hello Kitty brand. Other company information: Not disclosed.
©2026 SANRIO CO.,LTD. APPROVAL NO.L670365
1F, Lexington Aoyama Building, 5-11-9 Minami-Aoyama, Minato-ku, Tokyo, B3F, Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo, 5F, GINZA SIX, 6-10-1 Ginza, Chuo-ku, Tokyo, 4F, North Building, Matsuzakaya Nagoya, 3-16-1 Sakae, Naka-ku, Nagoya, Aichi, 8F, Hankyu Umeda Main Store, 8-7 Kakuda-cho, Kita-ku, Osaka, Osaka Prefecture, 6F, Section 31, Main Building, 1-7-1 Shinsaibashisuji, Chuo-ku, Osaka, Osaka Prefecture, 6F, Iwataya Main Store, 2-5-35 Tenjin, Chuo-ku, Fukuoka, Fukuoka Prefecture, 5F, Daimaru Sapporo, 4-7 Kita 5-jo Nishi, Chuo-ku, Sapporo, Hokkaido, Unit 3201, 5F, Yokohama Takashimaya, 1-6-31 Minami-Saiwai, Nishi-ku, Yokohama, Kanagawa Prefecture, 11F, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo, 5-1-5 Namba, Chuo-ku, Osaka, Osaka Prefecture, Official online store
Hello Skully Zip Hoodie：¥29,700
Hello Skully Polo：¥26,400
Hello Skully Brim Hat：¥18,700
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Hello Skully Zip Hoodie, Hello Skully Polo, Hello Skully Brim Hat, MARK & LONA × Hello Kitty collaboration items |
| Counterparty | Sanrio Company,Ltd. (Hello Kitty) |
| Counterparty overview | Sanrio Company,Ltd., which develops the Hello Kitty brand. Other company information: Not disclosed. |
| Relationship with the Company | Collaboration with Hello Kitty. Capital and personnel relationships: Not disclosed. |
| Offering price | Hello Skully Zip Hoodie：¥29,700, Hello Skully Polo：¥26,400, Hello Skully Brim Hat：¥18,700 |
| Launch date | Available for purchase as of 27 August 2026. The existing hoodie was launched in April 2026. The specific launch date for the new color and new items: Not disclosed. |
| Applicable area | Golf, town use, and active summer occasions |
| Registration number and expiry date | ©2026 SANRIO CO.,LTD. APPROVAL NO.L670365 |
| Location | 1F, Lexington Aoyama Building, 5-11-9 Minami-Aoyama, Minato-ku, Tokyo, B3F, Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo, 5F, GINZA SIX, 6-10-1 Ginza, Chuo-ku, Tokyo, 4F, North Building, Matsuzakaya Nagoya, 3-16-1 Sakae, Naka-ku, Nagoya, Aichi, 8F, Hankyu Umeda Main Store, 8-7 Kakuda-cho, Kita-ku, Osaka, Osaka Prefecture, 6F, Section 31, Main Building, 1-7-1 Shinsaibashisuji, Chuo-ku, Osaka, Osaka Prefecture, 6F, Iwataya Main Store, 2-5-35 Tenjin, Chuo-ku, Fukuoka, Fukuoka Prefecture, 5F, Daimaru Sapporo, 4-7 Kita 5-jo Nishi, Chuo-ku, Sapporo, Hokkaido, Unit 3201, 5F, Yokohama Takashimaya, 1-6-31 Minami-Saiwai, Nishi-ku, Yokohama, Kanagawa Prefecture, 11F, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo, 5-1-5 Namba, Chuo-ku, Osaka, Osaka Prefecture, Official online store |
| Location scale | 12 company-operated stores and pop-up stores, plus the official online store, based on the stores listed in the text |
| Usage history | Very well received and highly successful when launched in April 2026 (specific quantities: Not disclosed) |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The collaboration was well received when launched in April 2026, so a new hoodie color was added and the product lineup was expanded with items for active summer occasions.