Sales for this month
July 2026Fiscal year ending December 2026Company-wide sales in July 2026 were 116.9% of the same month of the previous year. The launch of new products for the midsummer season and increased brand exposure following a victory by a sponsored professional golfer contributed to the result.
Launch of new products for the midsummer season, Increased brand exposure following a victory by a sponsored professional golfer
Continue rolling out new products for the midsummer season and launch new products for the autumn season. Seek to expand brand awareness and deepen engagement with existing customer segments.
Scheduled to announce fiscal 2026 second-quarter results on Friday, 14 August 2026
January 2025 All stores—Physical stores 126.5 / All stores—E-commerce 79.8 / All stores—Total 105.3 / Same stores · Physical stores 99.2 / Same stores · E-commerce 78.5 / Existing stores—Total 89.8 / February 2025 All stores—Physical stores 104.8 / All stores—E-commerce 79.8 / All stores—Total 95.3 / Same stores · Physical stores 102.2 / Same stores · E-commerce 78.1 / Existing stores—Total 92.8 / March 2025 All stores—Physical stores 110.7 / All stores—E-commerce 106.2 / All stores—Total 109.3 / Same stores · Physical stores 108.3 / Same stores · E-commerce 104.2 / Existing stores—Total 106.9 / April 2025 All stores—Physical stores 111.8 / All stores—E-commerce 88.8 / All stores—Total 103.5 / Same stores · Physical stores 104.6 / Same stores · E-commerce 87.3 / Existing stores—Total 98.2 / May 2025 All stores—Physical stores 118 / All stores—E-commerce 98.9 / All stores—Total 111 / Same stores · Physical stores 109.2 / Same stores · E-commerce 97.7 / Existing stores—Total 104.9 / June 2025 All stores—Physical stores 118 / All stores—E-commerce 91.6 / All stores—Total 108.4 / Same stores · Physical stores 100.4 / Same stores · E-commerce 90.7 / Existing stores—Total 96.8 / July 2025 All stores—Physical stores 108.9 / All stores—E-commerce 80.5 / All stores—Total 97.8 / Same stores · Physical stores 94.8 / Same stores · E-commerce 79.2 / Existing stores—Total 88.5
Scope of aggregation: Domestic directly operated stores and online shops (domestic retail, domestic e-commerce and overseas e-commerce)
| Item | Details |
|---|---|
| Month Covered | July 2026 |
| Fiscal Year Covered | Fiscal year ending December 2026 |
| Scope of aggregation | Domestic directly operated stores and online shops (domestic retail, domestic e-commerce and overseas e-commerce) |
| Year-on-year change in monthly net sales | 116.9 |
| Total-store sales, year on year | Physical stores 124.4 / EC 101.2 / Total 116.9 |
| Same-Store Sales, Year on Year | Physical stores Rate 117.6 / Definition Stores operating both in the same month of the prior year and in the current month / EC 101.2 / Total 112 |
| Cumulative Year-on-Year Change from Start of Period | 110 |
| Year-on-year change by category | Name All stores—Physical stores / Year on year 124.4, Name All stores—E-commerce / Year on year 101.2, Name Same stores · Physical stores / Year on year 117.6, Name Same stores · E-commerce / Year on year 101.2 |
| Monthly Commentary | Company-wide sales in July 2026 were 116.9% of the same month of the previous year. The launch of new products for the midsummer season and increased brand exposure following a victory by a sponsored professional golfer contributed to the result. |
| Factors Affecting the Change | Launch of new products for the midsummer season, Increased brand exposure following a victory by a sponsored professional golfer |
| Measures from the following month onward | Continue rolling out new products for the midsummer season and launch new products for the autumn season. Seek to expand brand awareness and deepen engagement with existing customer segments. |
| Monthly trend for the same period last year | January 2025 All stores—Physical stores 126.5 / All stores—E-commerce 79.8 / All stores—Total 105.3 / Same stores · Physical stores 99.2 / Same stores · E-commerce 78.5 / Existing stores—Total 89.8 / February 2025 All stores—Physical stores 104.8 / All stores—E-commerce 79.8 / All stores—Total 95.3 / Same stores · Physical stores 102.2 / Same stores · E-commerce 78.1 / Existing stores—Total 92.8 / March 2025 All stores—Physical stores 110.7 / All stores—E-commerce 106.2 / All stores—Total 109.3 / Same stores · Physical stores 108.3 / Same stores · E-commerce 104.2 / Existing stores—Total 106.9 / April 2025 All stores—Physical stores 111.8 / All stores—E-commerce 88.8 / All stores—Total 103.5 / Same stores · Physical stores 104.6 / Same stores · E-commerce 87.3 / Existing stores—Total 98.2 / May 2025 All stores—Physical stores 118 / All stores—E-commerce 98.9 / All stores—Total 111 / Same stores · Physical stores 109.2 / Same stores · E-commerce 97.7 / Existing stores—Total 104.9 / June 2025 All stores—Physical stores 118 / All stores—E-commerce 91.6 / All stores—Total 108.4 / Same stores · Physical stores 100.4 / Same stores · E-commerce 90.7 / Existing stores—Total 96.8 / July 2025 All stores—Physical stores 108.9 / All stores—E-commerce 80.5 / All stores—Total 97.8 / Same stores · Physical stores 94.8 / Same stores · E-commerce 79.2 / Existing stores—Total 88.5 |
| Next Scheduled Disclosure | Scheduled to announce fiscal 2026 second-quarter results on Friday, 14 August 2026 |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The launch of new products for the midsummer season, together with increased brand exposure following a victory by a sponsored professional golfer.