Sales for this month
May 2026Fiscal year ending December 2026Company-wide sales in May 2026 were 115.6% of the prior-year month, maintaining a steady growth trend. In the women's category, promotional initiatives and other measures contributed to sales growth.
Appointment of a new brand ambassador, Promotional initiatives featuring KARINA of aespa
The company will implement various initiatives to expand brand awareness and deepen engagement with its customer base.
Month January 2025 / All stores—Total 105.3 / Existing stores—Total 89.8, Month February 2025 / All stores—Total 95.3 / Existing stores—Total 92.8, Month March 2025 / All stores—Total 109.3 / Existing stores—Total 106.9, Month April 2025 / All stores—Total 103.5 / Existing stores—Total 98.2, Month May 2025 / All stores—Total 111 / Existing stores—Total 104.9, Month June 2025 / All stores—Total 108.4 / Existing stores—Total 96.8, Month First half / All stores—Total 105.9 / Existing stores—Total 98.8, Month July 2025 / All stores—Total 97.8 / Existing stores—Total 88.5, Month August 2025 / All stores—Total 128.7 / Existing stores—Total 107.7, Month September 2025 / All stores—Total 111.8 / Existing stores—Total 107.6, Month October 2025 / All stores—Total 106.5 / Existing stores—Total 96.8, Month November 2025 / All stores—Total 116.1 / Existing stores—Total 107.1, Month December 2025 / All stores—Total 111.2 / Existing stores—Total 104.5, Month Second half / All stores—Total 111.4 / Existing stores—Total 102, Month Full year / All stores—Total 108.8 / Existing stores—Total 100.5
Scope of aggregation: Domestic directly operated stores and online shops (domestic retail, domestic e-commerce and overseas e-commerce)
| Item | Details |
|---|---|
| Month Covered | May 2026 |
| Fiscal Year Covered | Fiscal year ending December 2026 |
| Scope of aggregation | Domestic directly operated stores and online shops (domestic retail, domestic e-commerce and overseas e-commerce) |
| Year-on-year change in monthly net sales | Company-wide sales (physical stores and e-commerce combined) 115.6 |
| Total-store sales, year on year | Physical stores 132 / EC 81.5 / Total 115.6 |
| Same-Store Sales, Year on Year | Physical stores Rate 117.7 / Definition Stores operating both in the same month of the prior year and in the current month / EC Rate 81.5 / Definition Calculated based on stores that were operating both in the same month of the previous year and in the current month / Total Rate 105.6 / Definition Calculated based on stores that were operating both in the same month of the previous year and in the current month |
| Cumulative Year-on-Year Change from Start of Period | All Stores Physical stores 121.8 / EC 91.9 / Total 112.2 / Existing stores Physical stores 106.8 / EC 91.9 / Total 101.9 |
| Year-on-year change by category | Name All stores—Physical stores / Year on year 132, Name All stores—E-commerce / Year on year 81.5, Name All stores—Total / Year on year 115.6, Name Same stores · Physical stores / Year on year 117.7, Name Same stores · E-commerce / Year on year 81.5, Name Existing stores—Total / Year on year 105.6 |
| Monthly Commentary | Company-wide sales in May 2026 were 115.6% of the prior-year month, maintaining a steady growth trend. In the women's category, promotional initiatives and other measures contributed to sales growth. |
| Factors Affecting the Change | Appointment of a new brand ambassador, Promotional initiatives featuring KARINA of aespa |
| Measures from the following month onward | The company will implement various initiatives to expand brand awareness and deepen engagement with its customer base. |
| Monthly trend for the same period last year | Month January 2025 / All stores—Total 105.3 / Existing stores—Total 89.8, Month February 2025 / All stores—Total 95.3 / Existing stores—Total 92.8, Month March 2025 / All stores—Total 109.3 / Existing stores—Total 106.9, Month April 2025 / All stores—Total 103.5 / Existing stores—Total 98.2, Month May 2025 / All stores—Total 111 / Existing stores—Total 104.9, Month June 2025 / All stores—Total 108.4 / Existing stores—Total 96.8, Month First half / All stores—Total 105.9 / Existing stores—Total 98.8, Month July 2025 / All stores—Total 97.8 / Existing stores—Total 88.5, Month August 2025 / All stores—Total 128.7 / Existing stores—Total 107.7, Month September 2025 / All stores—Total 111.8 / Existing stores—Total 107.6, Month October 2025 / All stores—Total 106.5 / Existing stores—Total 96.8, Month November 2025 / All stores—Total 116.1 / Existing stores—Total 107.1, Month December 2025 / All stores—Total 111.2 / Existing stores—Total 104.5, Month Second half / All stores—Total 111.4 / Existing stores—Total 102, Month Full year / All stores—Total 108.8 / Existing stores—Total 100.5 |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Promotional initiatives featuring the new brand ambassador, KARINA of aespa, who was appointed at the end of April, contributed to sales growth in the women's category.