Sales for this month
April 2026Fiscal year ending December 2026In April 2026, the company announced its new brand ambassador, launched promotional initiatives, and reopened the Hankyu Umeda Main Store following an expansion and renovation. Company-wide sales were 111.9% of the prior-year level.
Appointed aespa's KARINA as the new brand ambassador and launched various promotional initiatives, Reopening of the Hankyu Umeda Main Store following an expansion and renovation
Continued outreach to the core target audience through Kimura Takuya (木村 拓哉), Improve brand awareness in Japan and overseas following the appointment of the new ambassador, Expand sales in the women's category
The company plans to announce its first-quarter financial results for fiscal 2026 on Friday, 15 May 2026
Month January 2025 / All stores—Total 105.3 / Existing stores—Total 89.8, Month February 2025 / All stores—Total 95.3 / Existing stores—Total 92.8, Month March 2025 / All stores—Total 109.3 / Existing stores—Total 106.9, Month April 2025 / All stores—Total 103.5 / Existing stores—Total 98.2, Month May 2025 / All stores—Total 111 / Existing stores—Total 104.9, Month June 2025 / All stores—Total 108.4 / Existing stores—Total 96.8, Month July 2025 / All stores—Total 97.8 / Existing stores—Total 88.5, Month August 2025 / All stores—Total 128.7 / Existing stores—Total 107.7, Month September 2025 / All stores—Total 111.8 / Existing stores—Total 107.6, Month October 2025 / All stores—Total 106.5 / Existing stores—Total 96.8, Month November 2025 / All stores—Total 116.1 / Existing stores—Total 107.1, Month December 2025 / All stores—Total 111.2 / Existing stores—Total 104.5
Scope of aggregation: Domestic directly operated stores and online shops (domestic retail, domestic e-commerce and overseas e-commerce)
| Item | Details |
|---|---|
| Month Covered | April 2026 |
| Fiscal Year Covered | Fiscal year ending December 2026 |
| Scope of aggregation | Domestic directly operated stores and online shops (domestic retail, domestic e-commerce and overseas e-commerce) |
| Year-on-year change in monthly net sales | 111.9 |
| Total-store sales, year on year | Physical stores 118.7 / EC 96.8 / Total 111.9 |
| Same-Store Sales, Year on Year | Physical stores 104.1 / EC 96.8 / Total 101.8 / Definition Calculated based on stores that were operating both in the same month of the previous year and in the current month |
| Cumulative Year-on-Year Change from Start of Period | 111.2 |
| Year-on-year change by category | Name All stores—Physical stores / Year on year 118.7, Name All stores—E-commerce / Year on year 96.8, Name All stores—Total / Year on year 111.9, Name Same stores · Physical stores / Year on year 104.1, Name Same stores · E-commerce / Year on year 96.8, Name Existing stores—Total / Year on year 101.8 |
| Monthly Commentary | In April 2026, the company announced its new brand ambassador, launched promotional initiatives, and reopened the Hankyu Umeda Main Store following an expansion and renovation. Company-wide sales were 111.9% of the prior-year level. |
| Factors Affecting the Change | Appointed aespa's KARINA as the new brand ambassador and launched various promotional initiatives, Reopening of the Hankyu Umeda Main Store following an expansion and renovation |
| Measures from the following month onward | Continued outreach to the core target audience through Kimura Takuya (木村 拓哉), Improve brand awareness in Japan and overseas following the appointment of the new ambassador, Expand sales in the women's category |
| Monthly trend for the same period last year | Month January 2025 / All stores—Total 105.3 / Existing stores—Total 89.8, Month February 2025 / All stores—Total 95.3 / Existing stores—Total 92.8, Month March 2025 / All stores—Total 109.3 / Existing stores—Total 106.9, Month April 2025 / All stores—Total 103.5 / Existing stores—Total 98.2, Month May 2025 / All stores—Total 111 / Existing stores—Total 104.9, Month June 2025 / All stores—Total 108.4 / Existing stores—Total 96.8, Month July 2025 / All stores—Total 97.8 / Existing stores—Total 88.5, Month August 2025 / All stores—Total 128.7 / Existing stores—Total 107.7, Month September 2025 / All stores—Total 111.8 / Existing stores—Total 107.6, Month October 2025 / All stores—Total 106.5 / Existing stores—Total 96.8, Month November 2025 / All stores—Total 116.1 / Existing stores—Total 107.1, Month December 2025 / All stores—Total 111.2 / Existing stores—Total 104.5 |
| Next Scheduled Disclosure | The company plans to announce its first-quarter financial results for fiscal 2026 on Friday, 15 May 2026 |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company announced aespa's KARINA as its new brand ambassador and launched various promotional initiatives, in addition to reopening the Hankyu Umeda Main Store on 29 April following an expansion and renovation. Going forward, the company plans to focus on continued outreach to its core target audience through Kimura Takuya (木村 拓哉), improving brand awareness through the appointment of a new ambassador, and expanding sales in the women's category.