Announced details
Golf apparel, brand advertising and promotion
Appointed as the new brand ambassador for MARK & LONA, operated by CUBE CO.,LTD.
An artist and leader of the global Korean group aespa. She made her debut as a member of aespa in November 2020.
5-11-9 Minami-Aoyama, Minato-ku, Tokyo (MARK & LONA Aoyama Store), 4-12-10 Jingumae, Shibuya-ku, Tokyo (MARK & LONA Omotesando Hills and other locations), 6-10-1 Ginza, Chuo-ku, Tokyo (MARK & LONA GINZA SIX), 3-16-1 Sakae, Naka-ku, Nagoya, Aichi (MARK & LONA Matsuzakaya Nagoya Store), 8-7 Kakuda-cho, Kita-ku, Osaka, Osaka (MARK & LONA Hankyu Umeda Main Store), 1-7-1 Shinsaibashisuji, Chuo-ku, Osaka (MARK & LONA Daimaru Shinsaibashi Store), 2-5-35 Tenjin, Chuo-ku, Fukuoka, Fukuoka (MARK & LONA Iwataya Main Store), 4-7 Kita 5-jo Nishi, Chuo-ku, Sapporo (MARK & LONA Daimaru Sapporo Store), 1-6-31 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa (Yokohama Takashimaya POP UP STORE), 5-1-5 Namba, Chuo-ku, Osaka (Osaka Takashimaya POP UP STORE), 1-9-1 Marunouchi, Chiyoda-ku, Tokyo (Daimaru Tokyo POP UP STORE), 1312 Fukasawa, Gotemba, Shizuoka (Gotemba Premium Outlets)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | MARK & LONA, New commercial “PLAY ILLUSION”, Items worn in the commercial |
| Counterparty | KARINA / aespa |
| Counterparty overview | An artist and leader of the global Korean group aespa. She made her debut as a member of aespa in November 2020. |
| Relationship with the Company | Appointed as the new brand ambassador for MARK & LONA, operated by CUBE CO.,LTD. |
| Launch date | The new commercial is scheduled to be released from 14:30 on Monday, 27 April 2026 (described as the release date in the main text), and sales of the items worn in the commercial are scheduled to begin sequentially from Tuesday, 28 April 2026. |
| Applicable area | Golf apparel, brand advertising and promotion |
| Location | 5-11-9 Minami-Aoyama, Minato-ku, Tokyo (MARK & LONA Aoyama Store), 4-12-10 Jingumae, Shibuya-ku, Tokyo (MARK & LONA Omotesando Hills and other locations), 6-10-1 Ginza, Chuo-ku, Tokyo (MARK & LONA GINZA SIX), 3-16-1 Sakae, Naka-ku, Nagoya, Aichi (MARK & LONA Matsuzakaya Nagoya Store), 8-7 Kakuda-cho, Kita-ku, Osaka, Osaka (MARK & LONA Hankyu Umeda Main Store), 1-7-1 Shinsaibashisuji, Chuo-ku, Osaka (MARK & LONA Daimaru Shinsaibashi Store), 2-5-35 Tenjin, Chuo-ku, Fukuoka, Fukuoka (MARK & LONA Iwataya Main Store), 4-7 Kita 5-jo Nishi, Chuo-ku, Sapporo (MARK & LONA Daimaru Sapporo Store), 1-6-31 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa (Yokohama Takashimaya POP UP STORE), 5-1-5 Namba, Chuo-ku, Osaka (Osaka Takashimaya POP UP STORE), 1-9-1 Marunouchi, Chiyoda-ku, Tokyo (Daimaru Tokyo POP UP STORE), 1312 Fukasawa, Gotemba, Shizuoka (Gotemba Premium Outlets) |
| Location scale | 12 retail locations offering the products (the number of stores listed in the main text) |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To communicate MARK & LONA’s brand recognition and its challenges and innovation on the global stage.