Strengthening User Engagement Through 15th-Anniversary Initiatives and Events
First written in FY2023-Q1. 2 of 5 entries say "Restated". Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025DroppedAnnual reportThe main text for the fiscal year ending July 2025 no longer mentions the 15th-anniversary initiatives or related events.
- FY2023RestatedAnnual report
「The distribution of 15th-anniversary content, the rollout of 15th-anniversary products in the D2C domain and a free-shipping campaign prompted many users to visit the store,」
The company reaffirmed, based on full-year results, that user engagement was strengthened through 15th-anniversary content, products and a free-shipping campaign. - FY2023-Q3RestatedAnnual report
「「北欧、暮らしの道具店」 celebrated its 15th anniversary on 18 September 2022 and prepared and conducted various 15th-anniversary initiatives as a sincere expression of gratitude to all the users who visit the store. The distribution of 15th-anniversary content, the rollout of 15th-anniversary products in the D2C domain and a free-shipping campaign prompted many users to visit the store. New products from the original brand 「KURASHI & Trips PUBLISHING」 and other products were well received, and sales remained strong.」
The company continues to offer 15th-anniversary content, anniversary products and a free-shipping campaign, with no material changes to the content of its previous anniversary initiatives. - FY2023-Q2AdvancedAnnual report
「「北欧、暮らしの道具店」 celebrated its 15th anniversary on 18 September 2022. During the quarter, it prepared and conducted various 15th-anniversary initiatives as a sincere expression of gratitude to all the users who visit the store. The distribution of 15th-anniversary content, the rollout of 15th-anniversary products in the D2C domain and a free-shipping campaign prompted many users to visit the store. New products from the original brand 「KURASHI & Trips PUBLISHING」 and other products were well received, and performance remained strong despite the challenging macro environment in the e-commerce market resulting from the reopening. In addition, the new innerwear category was launched, while products in the formalwear and bedding categories were well received, giving the company a sense that these categories could support future D2C sales growth.」
The company continued its 15th-anniversary content, anniversary products and free-shipping campaign, and confirmed the response to the new product categories. - FY2023-Q1First statedAnnual report
「「北欧、暮らしの道具店」 celebrated its 15th anniversary on 18 September 2022. During the quarter, it prepared and conducted various 15th-anniversary initiatives as a sincere expression of gratitude to all the users who visit the store. The distribution of 15th-anniversary content, the rollout of 15th-anniversary products in the D2C domain and a free-shipping campaign prompted many users to visit the store. The company also held its first event in 3 years, a live recording of the internet radio program 『チャポンと行こう！』, and spent an enjoyable time with approximately 300 participants. The event videos recorded more than 10,000 cumulative viewers.」
To mark the store's 15th anniversary, the company offered anniversary content, anniversary products, a free-shipping campaign and a live recording event, expanding its points of engagement with users.