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Kurashicom (7110) · InitiativeFirst stated

Market expansion through the MC2 strategy (multi-category, multi-channel)

First written in FY2026. . Latest entry: FY2026.

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Expanding markets and customer touchpoints through multiple categories and channelsA theme 1 companies write about · 0 as a headwind · 1 as a tailwind

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  1. FY2026First statedAnnual report

    「The above strategy supporting D2C business growth is called the MC2 strategy, or multi-category, multi-channel strategy. By continuing to expand the categories of value offered over the medium to long term, the company can expand its TAM, or Total Addressable Market, representing the market it can access. By expanding customer touchpoints across multiple channels, it can also expand its SAM, or Serviceable Available Market, representing the maximum market it can capture.」

    The company explicitly integrated and explained, for the first time under the MC2 strategy, the expansion of product categories and customer touchpoints through apps, social media, video streaming services and other channels. Combined with continued investment in cultural assets, this framework aims to outgrow the e-commerce market by expanding TAM, SAM and SOM.
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Market expansion through the MC2 strategy (multi-category, multi-channel) | Kurashicom Inc. (7110) | Komori