Slowing E-commerce Market Growth and Demand Changes Driven by a Shift Back to Physical Stores
First written in FY2023. 2 of 3 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2023: 2 of 6 companies on the "Worse" side.
9 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「Although the growth rate has slowed, the e-commerce market continues to expand steadily, and with an e-commerce penetration rate of only 9.8%, further growth is expected.」
The company reported a 2024 merchandise B2C e-commerce market size of ¥15.2 trillion, a 3.7% year-on-year increase, an e-commerce penetration rate of 9.8% and a smartphone share of 61.7%, reaffirming both the slowdown in growth and continued market expansion. - FY2024RestatedAnnual report
「The report explains that, from 2023, the growing momentum behind consumers returning to physical stores and the resulting pause in demand were considered to be the main factors. As in 2022, the growth rate was approximately 5%, but the e-commerce market continued to expand steadily, and with an e-commerce penetration rate of only 9.3%, further growth is expected.」
While continuing to recognise the slowdown in e-commerce growth caused by the return to physical stores, the company also reported market expansion in 2023, with a market size of ¥14.6 trillion, a 4.8% year-on-year increase and an e-commerce penetration rate of 9.3%. - FY2023First statedAnnual report
「E-commerce use expanded in 2020 and 2021 due to stay-at-home demand associated with the spread of COVID-19, but in 2022 consumers began returning in earnest to physical stores. This pause in demand and other factors are considered to have been the main reasons for the slowdown in the growth rate.」
While the B2C e-commerce market continued to expand, the company newly identified the return to physical stores and the slowdown in the growth rate in 2022 as external business risks.