Announced details
Original products account for more than 50% of product sales
More than 10 million accounts engaged through social media and the app (date not stated)
3F, nonowa Kunitachi SOUTH, 1-1-52 Naka, Kunitachi, Tokyo
The company explains that original products have become a pillar supporting its growth. The specific impact of the name and logo change on financial results is Not disclosed
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | KURASHI&Trips PUBLISHING, KURASHI&Trips, Hokuoh Kurashi no Doguten (Scandinavian Lifestyle Store) |
| Launch date | 3 August 2026 (implementation date for the brand name and logo change) / phased transition beginning with new products (planned) |
| Applicable area | Apparel, Cosmetics, Furniture, General merchandise |
| Location | 3F, nonowa Kunitachi SOUTH, 1-1-52 Naka, Kunitachi, Tokyo |
| Quantitative Effects | Original products account for more than 50% of product sales |
| Usage history | More than 10 million accounts engaged through social media and the app (date not stated) |
| Impact on Business Performance | The company explains that original products have become a pillar supporting its growth. The specific impact of the name and logo change on financial results is Not disclosed |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company has established a structure under which it consistently leads the process from planning through commercialization. It is therefore omitting “PUBLISHING,” which originally referred to its editorial approach to product creation, and adopting a simpler name. The logo was refreshed to express the cultural and aesthetic context of Scandinavia and other regions.