Announced details
Everyday communication, a starting point for improving health
900,000 Curves members (as of the end of June 2026)
This is the first collaboration between PEANUTS and Curves. No capital or personnel relationship is disclosed.
Peanuts Worldwide owns the Peanuts characters and related intellectual property. Sony Group holds 80%, while the family of Charles M. Schulz holds 20%.
Usage period: 180 days from download
2,014 Curves locations nationwide and 43 Men's Curves locations nationwide
Free
The company does not address Contract Value / Impact on Business Performance.
National Institute of Health and Nutrition; Kuno Laboratory, Graduate School, University of Tsukuba; Tokyo Metropolitan Institute for Geriatrics and Gerontology; Kawashima Ryuta (川島隆太) Laboratory, Institute of Development, Aging and Cancer, Tohoku University
| Item | Details |
|---|---|
| Names of Products / Services Covered | Animated ♪ PEANUTS × Curves |
| Counterparty | Peanuts Worldwide, Sony Group |
| Counterparty overview | Peanuts Worldwide owns the Peanuts characters and related intellectual property. Sony Group holds 80%, while the family of Charles M. Schulz holds 20%. |
| Relationship with the Company | This is the first collaboration between PEANUTS and Curves. No capital or personnel relationship is disclosed. |
| Offering price | Free |
| Launch date | 29 September 2026 (actual) |
| Applicable area | Everyday communication, a starting point for improving health |
| Registration number and expiry date | Usage period: 180 days from download |
| Location scale | 2,014 Curves locations nationwide and 43 Men's Curves locations nationwide |
| Usage history | 900,000 Curves members (as of the end of June 2026) |
| Source | National Institute of Health and Nutrition; Kuno Laboratory, Graduate School, University of Tsukuba; Tokyo Metropolitan Institute for Geriatrics and Gerontology; Kawashima Ryuta (川島隆太) Laboratory, Institute of Development, Aging and Cancer, Tohoku University |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The collaboration brings together PEANUTS' message of caring, expressed through “TAKE CARE WITH PEANUTS,” and Curves' wish for people to take care of their own health. It is intended to encourage people to think about their health and take the first step toward improving it.