Risk of declining brand strength due to misconduct or accidents
First written in FY2019. 1 of 2 entries say "Mitigated", first in FY2021. Latest entry: FY2021.
The whole theme swung hardest in 2018: 1 of 6 companies on the "Worse" side.
0 other companies' latest entry also says "Mitigated".
- FY2021MitigatedAnnual report
「To prevent misconduct and accidents within the Group, we have strengthened our internal audit framework and inspections by the Quality Control Department and are working to maintain quality. In addition, we provide monthly training by employee level to all Group employees to ensure that they remain fully aware of our corporate philosophy and compliance requirements. Trademark licensees are likewise required to participate in the training.」
It specifies measures to address the risk of brand deterioration, including internal audits, inspections by the Quality Control Department, monthly training for all employees and mandatory training participation by trademark licensees. - FY2019First statedAnnual report
「However, if an incident occurs in which one of the Group's establishments or an establishment operated by a trademark licensee using the same brand commits some form of misconduct, the Group's financial condition and operating results may be affected by a decline in brand strength.」
The scope of brand risk includes misconduct at both the Group's own locations and those of trademark licensees.