Expansion of the Internet Advertising and Programmatic Advertising Markets
First written in FY2020-Q3. 5 of 14 entries say "Restated". Latest entry: FY2026.
10 other companies' latest entry also says "Other".
- FY2026Update to advertising market size dataAnnual report
「By medium, Japan’s internet advertising expenditure in 2025 totaled ¥4,045.9 billion, up 110.8% year on year, an increase of ¥394.2 billion from the previous year. Of this amount, performance-based advertising expenditure totaled ¥2,935.2 billion, up 112.5% year on year. Both market size and growth rate continued to provide a favorable business environment for the Group.」
Updates the applicable year for internet and performance-based advertising expenditure to 2025 and discloses the market size and growth rate. - FY2025Update to advertising market size and growth ratesAnnual report
「By medium, Japan’s internet advertising expenditure in 2024 totaled ¥3,651.7 billion, up 109.6% year on year, an increase of ¥318.7 billion from the previous year. Of this amount, performance-based advertising expenditure totaled ¥2,609.5 billion, up 111.1% year on year. Both market size and growth rate continued to provide a favorable business environment for the Group.」
Updates the applicable year for internet and performance-based advertising expenditure to 2024 and discloses the market size and growth rate. - FY2025-Q1Update to advertising market size and growth ratesAnnual report
「In the internet advertising market surrounding the Group, internet advertising expenditure in 2023 totaled ¥3,333.0 billion, up 107.8% year on year, continuing its steady growth (Source: Dentsu Inc., “Advertising Expenditures in Japan for 2023”).」
Updates the applicable year for the internet advertising market to 2023 and discloses a market size of ¥3,333.0 billion, up 107.8% year on year. - FY2024-Q3RestatedAnnual report
「In the internet advertising market surrounding the Company, internet advertising expenditure in 2022 totaled ¥3,091.2 billion, up 114.3% year on year, continuing its steady growth (Source: Dentsu Inc., “Advertising Expenditures in Japan for 2022”).」
Restates 2022 internet advertising expenditure and its growth rate, maintaining the assessment that the market continues to grow as part of the business environment. - FY2024-Q1RestatedAnnual report
「In the internet advertising market surrounding the Company, internet advertising expenditure in 2022 totaled ¥3,091.2 billion, up 114.3% year on year, continuing its steady growth (Source: Dentsu Inc., “Advertising Expenditures in Japan for 2022”).」
Restates the 2022 internet advertising market size and growth rate. - FY2023Update to advertising market size and growth ratesAnnual report
「By medium, Japan’s internet advertising expenditure in 2022 totaled ¥3,091.2 billion, up 114.3% year on year, of which performance-based advertising expenditure totaled ¥2,118.9 billion, up 115.3% (Source: Dentsu Inc., “Advertising Expenditures in Japan for 2022: Detailed Analysis of Internet Advertising Media Expenditures”). Both market size and growth rate provided a favorable business environment for the Company.」
Updates the applicable year, size and growth rate data for internet and performance-based advertising expenditure to 2022. - FY2023-Q3Shift to a slight decline in advertising ratesAnnual report
「As the importance of privacy protection has grown and advertising rates have remained weak due to the impact of cookie restrictions and other factors, the Company continued to support rates by strengthening business alliances with advertising companies, but advertising rates declined slightly.」
Although advertising rates remained weak due to cookie restrictions and other factors, and stronger business alliances with advertising companies provided support, advertising rates shifted from a year-on-year increase in the previous quarter to a slight decline. - FY2023-Q2Advertising rates up year on year despite weaknessAnnual report
「As the importance of privacy protection has grown and advertising rates have remained weak due to the impact of cookie restrictions and other factors, the Company’s advertising rates increased year on year, supported in part by stronger business alliances with advertising companies.」
Although advertising rates remained weak due to cookie restrictions, stronger business alliances with advertising companies resulted in advertising rates increasing year on year. - FY2023-Q1Business environment characterized by weak advertising ratesAnnual report
「The business environment in the advertising network industry in which the Company operates includes the continued uncertainty surrounding the end of the COVID-19 pandemic and weakness in advertising rates resulting from the impact of cookie restrictions and other factors amid the growing importance of privacy protection.」
In addition to the previous description of an expanding advertising market, identifies uncertainty surrounding the pandemic and weak advertising rates resulting from cookie restrictions as aspects of the business environment. - FY2022Market Size Data UpdatedAnnual report
「By medium, Japan’s internet advertising expenditure in 2021 totaled ¥2,705.2 billion, up 121.4% year on year, of which performance-based advertising expenditure totaled ¥1,838.2 billion, up 126.3% (Source: Dentsu Inc., “Advertising Expenditures in Japan for 2021: Detailed Analysis of Internet Advertising Media Expenditures”). Both market size and growth rate provided a favorable business environment for the Company.」
Updates the applicable year and the market size and growth rate data for internet and performance-based advertising expenditure. - FY2022-Q3RestatedAnnual report
「There were no material changes to the management policies or management strategies established by the company during the cumulative third quarter period.」
The company reconfirms that there were no material changes to its management policies or strategies. - FY2021-Q3RestatedAnnual report
「There were no material changes to the management policies or management strategies established by the company during the cumulative third quarter period.」
States that there have been no material changes to the existing management policy or business strategy. - FY2020RestatedAnnual report
「By medium, Japan’s internet advertising expenditure in 2019 totaled ¥2,104.8 billion, up 119.7% year on year, of which performance-based advertising expenditure totaled ¥1,326.7 billion, up 115.2% (Source: Dentsu Inc., “Advertising Expenditures in Japan for 2019”). Both market size and growth rate provided a favorable business environment for the Company.」
Updates the base year for the advertising market and restates the size and growth rates of internet and performance-based advertising expenditure. - FY2020-Q3First statedAnnual report
「In 2018, internet advertising expenditure totaled ¥1,758.9 billion, up 116.5% year on year, of which performance-based advertising expenditure totaled ¥1,151.8 billion, up 122.5%. Both market size and growth rate provided a favorable business environment for the Company (Source: Dentsu Inc., “Advertising Expenditures in Japan for 2018”).」
Describes the size and growth rates of the advertising and performance-based advertising markets as part of the business environment.