Risk of Failing to Keep Pace with Innovation in Advertising Technology
First written in FY2020. 2 of 4 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2026: 2 of 8 companies on the "Worse" side.
0 other companies' latest entry also says "Other".
- FY2025Addition of competition risks relating to advertising sales offerings and delivery technologyAnnual report
「If innovative sales offerings or advertising delivery technologies emerge in internet advertising, demand for native advertising may decline, which may affect the financial position and operating results of our Group.」
In addition to the previous risk of delays in responding to technological innovation, the possibility that innovative sales offerings and delivery technologies could reduce demand for native advertising is described. - FY2023RestatedAnnual report
「We operate the tenki.jp business primarily through an advertising trading desk. Accordingly, although we will continue making investments in personnel and capital to acquire new technologies, if we are slow to respond to new technologies or services, or if a competing company develops innovative technology, this may reduce our competitiveness and affect our financial position and operating results.」
While making investments in personnel and capital for advertising technology, the risk of reduced competitiveness due to delays in responding and innovative technologies developed by competitors is reiterated. - FY2022RestatedAnnual report
「We operate the tenki.jp business primarily through an advertising trading desk. Accordingly, although we will continue making investments in personnel and capital to acquire new technologies, if we are slow to respond to new technologies or services, or if a competing company develops innovative technology, this may reduce our competitiveness and affect our financial position and operating results.」
While making investments in personnel and capital for advertising technology, the risk of reduced competitiveness due to delays in responding and innovative technologies developed by competitors is reiterated. - FY2020First statedAnnual report
「If we are slow to respond to new technologies or services, or if a competing company develops innovative technology, this may reduce our competitiveness and affect our financial position and operating results.」
Delays in responding to advertising technology in a trading-desk-centred business were described as a risk.