Strengthening Marketing and Public Relations Activities
First written in FY2020. 9 of 11 entries say "Advanced", first in FY2022-Q1. Latest entry: 2026-10-15.
44 other companies' latest entry also says "Advanced".
- 2026-10-15AdvancedEarnings presentation
「<Measures to raise awareness> Holding the “Mountain Day Photo Contest”」
The company describes a specific photo contest as an initiative to raise awareness of the Mountain Weather app. - FY2025-Q1AdvancedAnnual report
「As an initiative to improve awareness of tenki.jp, we are airing commercials linked to the television drama Blue Moment.」
Commercials linked to a television drama were run as an initiative to improve awareness. - FY2024-Q3Year-on-year decline in page views despite ongoing initiativesAnnual report
「Although external factors caused page views to stagnate, ongoing initiatives to increase page views resulted in 4.7 billion page views for the nine-month period, or 99.0% of the year-earlier level.」
Despite ongoing initiatives to increase page views, external factors such as fewer typhoons and record-breaking sunny weather resulted in page views reaching 99.0% of the year-earlier level. - FY2023AdvancedAnnual report
「We have worked to improve awareness by adding and expanding features on tenki.jp and by delivering topical articles effectively and efficiently through the article content series “Key Insights from Meteorologists (Daily Meteorologist).” In addition, we implemented intensive SEO and other initiatives to increase page views for tenki.jp's core content, including location-specific forecasts, the rain cloud radar and disaster preparedness.」
The company added new features, distributed articles and implemented intensive SEO for core content, resulting in 7.8 billion annual page views, or 104.9% of the year-earlier level. - FY2023-Q3AdvancedAnnual report
「The business environment was marked by a rising risk of weather-related disasters caused by heavy rain and the approach of major typhoons, which occur almost every year. However, ongoing growth initiatives drove substantial PV growth for core content focused on local weather, rain-cloud radar and disaster preparedness. PV reached 104% of the previous-year level, with record-high monthly PV recorded in September, and the media business continued to grow.」
The company reports concrete results from ongoing growth initiatives, including record monthly page views for September and page views at 104% of the year-earlier level. - FY2023-Q2AdvancedAnnual report
「SEO measures reflecting current trends also proved effective, with page views reaching 101% of the year-earlier level.」
SEO measures reflecting current trends resulted in page views reaching 101% of the year-earlier level. - FY2022AdvancedAnnual report
「Meanwhile, as a result of initiatives such as encouraging users to browse other content on the site and search engine optimisation, page views increased substantially from the previous fiscal year, reaching 119% of the prior-year level, particularly for leisure-related content, which recorded the highest access levels ever. This reflects the media business's significant growth.」
The company reports concrete results from implementing initiatives to encourage users to browse other content on the site and search engine optimisation, including record access levels and a 119% increase in page views. - FY2022-Q3AdvancedAnnual report
「Meanwhile, as a result of full-year initiatives such as encouraging users to browse other content on the site and search engine optimisation, leisure-related content such as autumn foliage features targeting the fall travel season recorded the highest access levels ever. As a result, page views increased substantially year on year, and the media business has continued to grow significantly.」
The company continued initiatives to encourage users to browse other content on the site and search engine optimisation, recording the highest access levels ever for fall leisure-related content, among other concrete results from increased traffic. - FY2022-Q2AdvancedAnnual report
「Initiatives including encouraging users to browse other content on the site, search engine optimisation and the release of new content helped lift access volumes, particularly during periods of bad weather. As a result, page views rose substantially, reaching a record monthly number of accesses in August 2021 and a record cumulative number of accesses for the six-month period, representing significant growth.」
The company encouraged users to browse other content on the site, implemented search engine optimisation and released new content, achieving record monthly accesses in August 2021 and record cumulative accesses for the six-month period. - FY2022-Q1AdvancedAnnual report
「Meanwhile, page views increased as a result of proactive seasonal user-engagement initiatives and search engine optimisation, and revenue increased year on year.」
In connection with the policy of strengthening marketing and public relations activities, seasonal user-engagement initiatives and search engine optimisation were implemented, resulting in higher page views. - FY2020First statedAnnual report
「Precisely because our weather forecast media service is used by people of all ages, we will further strengthen and promote marketing, public relations and other activities and work to acquire a broad user base.」
Strengthening marketing and public relations is identified as a means of acquiring a broad user base.