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ALiNK Internet (7077) · InitiativeAdvertising revenue above plan alongside a decline in PV unit prices

Improving Profitability Through Programmatic Advertising and Weather-Matching Advertising

First written in FY2020. 2 of 14 entries say "Restated". Latest entry: FY2027-H1.

14entries
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ProgressHeldSoftenedWorseFirst statedFY2020 – FY2022OtherFY2023-Q3 – FY20252020: 120202021: 020212022: 220222023: 420232024: 320242025: 220252026: 22026
Same theme, other companies
Expansion of Sales of In-House-Developed Ad Network and Recommendation ProductsA theme 20 companies write about · 1 as a headwind · 27 as a tailwind

The whole theme swung hardest in 2021: 2 of 14 companies on the "Worse" side.

1 other company's latest entry also says "Other".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 20 companies compared. The sentences above are computed from all 20.
Full recordFilings, disclosures and news, newest first
  1. FY2027-H1Advertising revenue above plan alongside a decline in PV unit pricesAnnual report

    「On the revenue side, advertising revenue remained above plan, while PV unit prices declined year on year.」

    Advertising revenue exceeded plan, while PV unit prices declined year on year.
  2. FY2026Maintaining advertising rates above the previous-year level despite a decline in annual PVsAnnual report

    「In the tenki.jp business for the current consolidated fiscal year, we worked to steadily increase PVs and maintain advertising rates per PV. Even in a challenging environment, including a number of typhoons below the average for the past 10 years, PVs reached 6.0 billion, or 105.8% of the previous fiscal year. Following Google's reversal of its decision to discontinue third-party cookies in Google Chrome, advertising rates per PV were also maintained at 100.4% of the previous-year period.」

    For the full year, PVs were 88.5% of the previous fiscal year, while advertising rates per PV were 100.8%, updating the numerical results for efforts to maintain advertising rates.
  3. FY2026-H1AdvancedAnnual report

    「We worked to increase PVs and maintain advertising rates per PV.」

    As a result of these efforts, advertising rates per PV rose to 107.2% of the previous-year period, up from 97.9% in the previous interim period. Meanwhile, PVs were 80.7% of the previous-year period.
  4. FY2025Updated figures for annual PV growth and recovery in advertising ratesAnnual report

    「In the tenki.jp business for the current consolidated fiscal year, we worked to steadily increase PVs and maintain advertising rates per PV. Even in a challenging environment, including a number of typhoons below the average for the past 10 years, PVs reached 6.0 billion, or 105.8% of the previous fiscal year. Following Google's reversal of its decision to discontinue third-party cookies in Google Chrome, advertising rates per PV were also maintained at 100.4% of the previous-year period.」

    Discloses results for the efforts to increase PVs and maintain advertising rates: 6.0 billion annual PVs, 105.8% of the previous-year period, and advertising rates at 100.4% of the previous-year period.
  5. FY2025-H1Continued growth in first-half PVs and weakness in advertising ratesAnnual report

    「In the tenki.jp business, we worked to steadily increase PVs and maintain advertising rates per PV. During the interim consolidated accounting period, PVs reached 3.5 billion, or 111.7% of the previous-year period, and remained firm. In particular, August recorded the highest monthly PVs ever, partly because monthly precipitation on the Pacific side of eastern Japan was the highest for August since statistics began in 1946. Advertising rates per PV remained weak, but were 97.9% of the previous-year period.」

    The policy of increasing PVs and maintaining advertising rates per PV continues. PVs were 111.7% of the previous-year period, while advertising rates were 97.9%.
  6. FY2025-Q1Updated figures for increased PVs and weak advertising ratesAnnual report

    「In the tenki.jp business, we worked to steadily increase PVs and maintain advertising rates per PV. During the cumulative first quarter, PVs reached 1.5 billion, or 109.2% of the previous-year period, and remained firm. Advertising rates per PV also remained weak, but were 98.1% of the previous-year period.」

    Although efforts to increase PVs and maintain advertising rates continue, advertising rates per PV were 98.1% of the previous-year period.
  7. FY2024-Q3Decline in advertising rates while measures to increase PVs continueAnnual report

    「In the tenki.jp business, we worked to steadily increase PVs and maintain advertising rates per PV.」

    Although efforts to increase PVs and maintain advertising rates continue, advertising rates per PV for the cumulative third quarter were 84.8% of the previous-year period.
  8. FY2024-Q2Decline from the previous-year period despite measures to maintain advertising ratesAnnual report

    「In the tenki.jp business, we worked to steadily increase PVs and maintain advertising rates per PV.」

    Although the policy of increasing PVs and maintaining advertising rates continues, advertising rates per PV for the cumulative second quarter were 86.5% of the previous-year period.
  9. FY2024-Q1Continued weakness in advertising rates quantifiedAnnual report

    「In the tenki.jp business, we worked to steadily increase PVs and maintain advertising rates per PV. During the cumulative first quarter, PVs reached 1.4 billion, or 104.6% of the previous-year period, and remained firm. Meanwhile, advertising rates per PV remained weak at 80.9% of the previous-year period.」

    While stating the policy of increasing PVs and maintaining advertising rates, reports that advertising rates per PV were 80.9% of the previous-year period.
  10. FY2023RestatedAnnual report

    「To expand revenue, we engage daily with ad network operators and manage our advertising in-house. The industry is developing the latest technologies at a rapid pace, and we constantly pursue cutting-edge ad technology. In addition to existing operators, we use emerging overseas products to fine-tune advertising in ¥0.01 increments (Note 4) and strive for optimal operation.」

    Continues to describe in-house advertising management, the use of overseas products, and advertising fine-tuning in ¥0.01 increments.
  11. FY2023-Q3Slight decline in advertising rates despite stronger business alliancesAnnual report

    「As the importance of privacy protection has grown and advertising rates have remained weak due to the impact of cookie restrictions and other factors, the Company continued to support rates by strengthening business alliances with advertising companies, but advertising rates declined slightly.」

    Business alliances with advertising operators continued to be strengthened, but advertising rates declined slightly amid the impact of cookie restrictions and other factors.
  12. FY2023-Q2AdvancedAnnual report

    「As the importance of privacy protection has grown and advertising rates have remained weak due to the impact of cookie restrictions and other factors, the Company’s advertising rates increased year on year, supported in part by stronger business alliances with advertising companies.」

    Describes specific progress, namely that advertising rates increased year on year following efforts to strengthen business alliances with advertising operators.
  13. FY2022RestatedAnnual report

    「To expand revenue, we engage daily with ad network operators and manage our advertising in-house. The industry is developing the latest technologies at a rapid pace, and we constantly pursue cutting-edge ad technology. In addition to existing operators, we use emerging overseas products to fine-tune advertising in ¥0.01 increments (Note 4) and strive for optimal operation.」

    Continues to describe in-house management, the use of overseas products, and advertising fine-tuning in ¥0.01 increments as revenue-generation measures.
  14. FY2020First statedAnnual report

    「To expand revenue, we engage daily with ad network operators and manage our advertising in-house. We also use emerging overseas products to fine-tune advertising in ¥0.01 increments and strive for optimal operation. In addition, we have established a system for managing advertising rates and ad delivery ratios using a proprietary algorithm that incorporates weather data, and aim to improve profitability by adjusting advertising in line with weather changes, referred to below as weather-matching advertising.」

    Describes ad networks, in-house management, advertising fine-tuning, and the use of weather data as revenue-generation measures.
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Improving Profitability Through Programmatic Advertising and Weather-Matching Advertising | ALiNK Internet,INC. (7077) | Komori