Identifying latent needs through web-centered marketing
First written in FY2019. 14 of 18 entries say "Restated". Latest entry: 2026-04-14.
21 other companies' latest entry also says "Advanced".
- FY2024-Q2RestatedAnnual report
「In the personal training gym business, “24/7Workout,” we continued to make aggressive investments in advertising to increase the number of new customers and retain and expand our existing customer base.」
The company continues advertising investment aimed at acquiring new customers and retaining and expanding its existing customer base. - FY2023-Q3RestatedAnnual report
「With web advertising as our core customer-acquisition measure, we made aggressive investments in the third quarter with a view to the next fiscal year, the fiscal year ending November 2024, taking into account the time required for advertising expenditure to convert into revenue and based on the recovery of monthly operating profitability in the second quarter following a review of our earnings structure.」
The company continues to use web advertising as its central customer-acquisition measure and made aggressive investments in the third quarter with a view to the fiscal year ending November 2024. - FY2023-Q2RestatedAnnual report
「We pursued various test-marketing initiatives, including revising our advertising methods, to increase the number of new customers and retain and expand our existing customer base.」
The company continues to revise its advertising methods and conduct test marketing to acquire new customers and retain and expand its existing customer base. - FY2023-Q1RestatedAnnual report
「We pursued various test-marketing initiatives to increase the number of new customers and retain and expand our existing customer base.」
The company continues test marketing aimed at acquiring new customers and retaining and expanding its existing customer base. - FY2022RestatedAnnual report
「Accordingly, we continue to identify consumer needs and attract customers by collecting information daily on market trends and growth sectors, with web marketing at the core of our efforts.」
The company continues to position web marketing as the central means of identifying consumer needs and attracting customers. - FY2022-Q3RestatedAnnual report
「In addition to opening multiple smaller-format stores in niche areas where demand was expected, we pursued various test-marketing initiatives, but revenue and profit declined year on year for the nine-month period ended in the third quarter.」
The company continued test marketing to identify needs and attract customers, but revenue and profit declined year on year for the nine-month period. - FY2022-Q2Advertising investment failed to generate expected returnsAnnual report
「We invested in advertising expenses in anticipation of demand after COVID-19 cases declined, but the expected returns were not achieved, resulting in lower revenue and lower profit for the six-month period ended in the second quarter compared with the same period of the previous year.」
The company invested in advertising expenses in anticipation of a recovery in demand, but failed to achieve the expected returns, highlighting challenges in customer acquisition and monetization through advertising. - FY2022-Q1RestatedAnnual report
「We continued to control expenses in line with revenue, focusing on restraining our three major costs—personnel expenses, advertising expenses, and rent—but new-customer acquisition weakened from January 2022, when COVID-19 cases began rising sharply again, as a result」
The company continued customer acquisition while controlling expenses, but explains that new-customer acquisition weakened from January 2022. - FY2021RestatedAnnual report
「Accordingly, we continue to identify consumer needs and attract customers by collecting information daily on market trends and growth sectors, with web marketing at the core of our efforts.」
The company restates its policy of using web marketing as the central means of identifying latent consumer needs. - FY2021-Q3RestatedAnnual report
「Although we continued to focus on efficient web-based customer acquisition while the impact of the spread of infections persisted, new-customer acquisition weakened from the second quarter onward.」
The company continued web-based customer acquisition with an emphasis on efficiency, but also continued to report weak new-customer acquisition from the second quarter onward. - FY2021-Q2RestatedAnnual report
「In our core business, “24/7Workout,” new-customer acquisition weakened from January 2021, when infections began rising sharply again and a second state of emergency was declared, although」
The company explains that weak new-customer acquisition continued from January 2021, reaffirming the same demand-side challenge as in the previous quarter. - FY2021-Q1Weak new-customer acquisition after demand recoveryAnnual report
「In our core business, “24/7Workout,” demand generally recovered from June 2020, when the first state of emergency was lifted and all stores resumed operations, as our aggressive web marketing proved effective. We returned to operating profitability in the fourth quarter of the previous fiscal year, but new-customer acquisition weakened from January 2021, when infections began rising sharply again.」
The company reports a recovery in demand and operating profitability through web marketing, while explaining that new-customer acquisition weakened from January 2021. - FY2020RestatedAnnual report
「Accordingly, we continue to identify consumer needs and attract customers by collecting information daily on market trends and growth sectors, with web marketing at the core of our efforts.」
The company restates its policy of using web marketing as the central means of identifying latent consumer needs. - FY2020-Q3RestatedAnnual report
「Immediately after reopening the stores, we actively pursued web marketing to bring back existing customers and acquire new customers.」
The company continues to position web marketing as a core measure for bringing back existing customers and acquiring new customers following the store reopenings. - FY2020-Q1RestatedAnnual report
「We strengthened our sales activities and web marketing efforts to acquire new customers.」
The company continues to strengthen web marketing as part of its efforts to acquire new customers. - FY2019First statedAnnual report
「We identify consumer needs by collecting information daily on market trends and growth sectors, with web marketing at the core of our efforts.」
The company positions web marketing as the central means of identifying consumer needs and creating new services and products.