Announced details
Approximately 1 billion audience data records (the number of unique browsers measured during a specified period)
The Company will provide its audience data technology to the counterparty's recommendation engine and jointly develop a new recommendation solution. The new service will also be sold through the Company.
Headquartered in Suita, Osaka Prefecture, and led by President and Representative Director Iwata Susumu (岩田進). Develops and provides digital marketing solutions that deliver personalization through AI technology.
The disclosure states that the solution supports site operators in improving new-customer acquisition rates, conversion rates, average customer spend, repeat rates and customer engagement. No impact on the Company's results is stated.
The company does not address Contract Value / Offering price.
Oshiete URL Web Service Survey Report 2024.3 (source for the No. 1 domestic DMP market implementation share)
| Item | Details |
|---|---|
| Names of Products / Services Covered | New recommendation solution, IM-DMP, Silver Egg's recommendation engine, Contextual Intelligence |
| Counterparty | Silver Egg Technology Co., Ltd. |
| Counterparty overview | Headquartered in Suita, Osaka Prefecture, and led by President and Representative Director Iwata Susumu (岩田進). Develops and provides digital marketing solutions that deliver personalization through AI technology. |
| Relationship with the Company | The Company will provide its audience data technology to the counterparty's recommendation engine and jointly develop a new recommendation solution. The new service will also be sold through the Company. |
| Launch date | Scheduled to start being offered on 10 June 2026 (Wednesday); the text states this as the start date, not as a planned date. |
| Applicable area | E-commerce site, Recruitment sites, Real estate sites, Other types of sites |
| Usage history | Approximately 1 billion audience data records (the number of unique browsers measured during a specified period) |
| Impact on Business Performance | The disclosure states that the solution supports site operators in improving new-customer acquisition rates, conversion rates, average customer spend, repeat rates and customer engagement. No impact on the Company's results is stated. |
| Source | Oshiete URL Web Service Survey Report 2024.3 (source for the No. 1 domestic DMP market implementation share) |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To provide interest-based recommendations to first-time visitors and users for whom insufficient on-site data has been accumulated, thereby supporting site operators in improving their conversion rates and other metrics.