Announced details
Uses more than 132 billion monthly ad-delivery logs
The company: approximately 1 billion audience records (unique browsers measured over a specified period). Browsi: analyzes more than 132 billion monthly ad-delivery logs.
A partnership to integrate the company's IM-UID with Browsi's ad-exposure data. No capital or personnel relationship is disclosed.
Headquartered in Tel Aviv, Israel, and New York, United States. Co-founder and CEO: Asaf Shamly. Browsi provides a competitive marketing intelligence platform for brands and advertising agencies that analyzes digital advertising activity across the open web and social channels.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Teach Me URL Web Service Survey Report 2024.3 (source for the No. 1 domestic DMP market adoption share)
| Item | Details |
|---|---|
| Names of Products / Services Covered | IM-UID, Browsi Advertising Intelligence Platform, IM-DMP |
| Counterparty | Browsi |
| Counterparty overview | Headquartered in Tel Aviv, Israel, and New York, United States. Co-founder and CEO: Asaf Shamly. Browsi provides a competitive marketing intelligence platform for brands and advertising agencies that analyzes digital advertising activity across the open web and social channels. |
| Relationship with the Company | A partnership to integrate the company's IM-UID with Browsi's ad-exposure data. No capital or personnel relationship is disclosed. |
| Launch date | 21 May 2026 (actual results) |
| Applicable area | Ad-exposure analysis, Retargeting, Audience attribute analysis, Creative strategy, Media planning, Support for bringing advertising operations in-house, Strategy development based on competitive intelligence |
| Quantitative Effects | Uses more than 132 billion monthly ad-delivery logs |
| Usage history | The company: approximately 1 billion audience records (unique browsers measured over a specified period). Browsi: analyzes more than 132 billion monthly ad-delivery logs. |
| Source | Teach Me URL Web Service Survey Report 2024.3 (source for the No. 1 domestic DMP market adoption share) |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The need is growing for highly accurate marketing methods that do not rely on cookies, as third-party cookie restrictions progress, as well as for understanding competitors' advertising campaigns and users' ad exposure.