Announced details
In-house advertising operations, targeted ad delivery, effectiveness measurement, audience analysis, and post-cookie initiatives
Holds approximately 1 billion audience data records
Minato-ku, Tokyo (head office)
Consulting services are provided free of charge. Fees are charged based on the volume of data used.
The company does not address Contract Value / Impact on Business Performance.
“Oshiete URL” Web Service Survey Report 2024.3
| Item | Details |
|---|---|
| Names of Products / Services Covered | IM-DMP, IM-UID, Data Utilization Support for In-House Advertising Operations |
| Offering price | Consulting services are provided free of charge. Fees are charged based on the volume of data used. |
| Launch date | Started on 3 April 2026 (actual) |
| Applicable area | In-house advertising operations, targeted ad delivery, effectiveness measurement, audience analysis, and post-cookie initiatives |
| Location | Minato-ku, Tokyo (head office) |
| Usage history | Holds approximately 1 billion audience data records |
| Source | “Oshiete URL” Web Service Survey Report 2024.3 |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Although companies are increasingly bringing advertising operations in-house, it is difficult to achieve sufficient targeting and measure effectiveness using only their own first-party data, and they are also required to address restrictions on third-party cookies.