Announced details
More than 200 million cumulative views
More than 27 million views for the most-viewed individual piece of content
Average achievement rate of 314% against the guaranteed views for sponsored posts
More than 200 million cumulative views during the first year since launch. Tie-ups have been conducted with more than 40 brands.
MYPE is jointly operated with CyberBuzz,Inc. The venture combines ViVi’s editorial capabilities with CyberBuzz,Inc.’s expertise in social media marketing and content production.
Kodansha’s ViVi Division. Location, representative, capital and year of establishment: not disclosed.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | MYPE (Myupu), MYPE membership service, Special package spanning TikTok, MYPE membership and ViVi |
| Counterparty | Kodansha, ViVi Division |
| Counterparty overview | Kodansha’s ViVi Division. Location, representative, capital and year of establishment: not disclosed. |
| Relationship with the Company | MYPE is jointly operated with CyberBuzz,Inc. The venture combines ViVi’s editorial capabilities with CyberBuzz,Inc.’s expertise in social media marketing and content production. |
| Launch date | MYPE launched in September 2025. The joint TikTok LIVE commemorating its first anniversary is scheduled for 6 October 2026. |
| Applicable area | Beauty, Fashion, Food, Household goods, Service |
| Quantitative Effects | More than 200 million cumulative views, More than 27 million views for the most-viewed individual piece of content, Average achievement rate of 314% against the guaranteed views for sponsored posts |
| Usage history | More than 200 million cumulative views during the first year since launch. Tie-ups have been conducted with more than 40 brands. |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The companies have combined ViVi’s editorial ability to identify trends among younger audiences with CyberBuzz,Inc.’s expertise in social media marketing and content production, creating content with original wording and perspectives that capture emerging social media trends and insights into young women.