Announced details
The company jointly launched the new media outlet with Japan Gyaru Association. No capital or personnel relationship has been disclosed.
An organization that uses the positive energy and trend-setting influence of gyaru culture to promote Japan's appeal in Japan and abroad. It shares information focused on fashion, beauty, lifestyle and tourism through social media. Location, representative, capital and year established: not disclosed.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Japan Tourism Agency, "Inbound Consumption Trends Survey (2025)"
Japan Tourism Agency, "Survey of Foreign Visitor Consumer Trends"
| Item | Details |
|---|---|
| Names of Products / Services Covered | Japan Gyaru Association (an organization promoting Japanese gyaru culture) |
| Counterparty | Japan Gyaru Association (an organization promoting Japanese gyaru culture) |
| Counterparty overview | An organization that uses the positive energy and trend-setting influence of gyaru culture to promote Japan's appeal in Japan and abroad. It shares information focused on fashion, beauty, lifestyle and tourism through social media. Location, representative, capital and year established: not disclosed. |
| Relationship with the Company | The company jointly launched the new media outlet with Japan Gyaru Association. No capital or personnel relationship has been disclosed. |
| Launch date | 27 July 2026 (already launched) |
| Applicable area | Social media outlet for international visitors to Japan, Inbound marketing, Culture, tourism, food, beauty and shopping, Convenience-store products, cosmetics, drugstore products, food, beverages, consumer electronics, gadgets, tourism, accommodation and commercial facilities |
| Source | Japan Tourism Agency, "Inbound Consumption Trends Survey (2025)", Japan Tourism Agency, "Survey of Foreign Visitor Consumer Trends" |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The initiative aims to use the influence of gyaru culture to showcase Japan's appeal overseas and support companies' inbound marketing, against a backdrop of growing spending by international visitors to Japan, the increasing importance of social media and video platforms for pre-trip information gathering, and growing overseas interest in Japanese gyaru culture.