Announced details
There have been instances in which posts originating from MYPE spread to other influencers (number of instances and cumulative total not disclosed).
CyberBuzz,Inc. and Kodansha’s ViVi Division jointly operate MYPE.
The ViVi Division belongs to Kodansha’s Second Business Division and operates experiential events hosted and planned by ViVi. Other details, including its location, representative, capital and year of establishment, are not disclosed.
TFT Hall 1000 (TFT Building West Wing, 2F, 3-4-10 Ariake, Koto-ku, Tokyo)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | MYPE (Myupu), MYPE booth sponsorship and exhibition |
| Counterparty | Kodansha, ViVi Division, Second Business Division |
| Counterparty overview | The ViVi Division belongs to Kodansha’s Second Business Division and operates experiential events hosted and planned by ViVi. Other details, including its location, representative, capital and year of establishment, are not disclosed. |
| Relationship with the Company | CyberBuzz,Inc. and Kodansha’s ViVi Division jointly operate MYPE. |
| Launch date | 17 May 2026 (scheduled; event and booth exhibition date) |
| Applicable area | Cosmetics, Fashion, Lifestyle, Food, Event |
| Location | TFT Hall 1000 (TFT Building West Wing, 2F, 3-4-10 Ariake, Koto-ku, Tokyo) |
| Usage history | There have been instances in which posts originating from MYPE spread to other influencers (number of instances and cumulative total not disclosed). |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To expand content developed online into a physical setting and strengthen points of contact with visitors, as well as to communicate the appeal of products and brands in a more engaging, multidimensional way.