Concentration in Specific Advertising Media and Platforms
First written in FY2019. 2 of 5 entries say "Restated". Latest entry: FY2026.
Feedforce Group moved to the "Worse" side of this theme in 2026, 2 years after the typical company in this theme (2024).
The whole theme swung hardest in 2023: 3 of 9 companies on the "Worse" side.
2 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「Our Group provides services using or in cooperation with advertising media operated by Google, Facebook, Yahoo!JAPAN and others, as well as LINE, Shopify, POS services, cloud services and other external platforms and APIs.」
The risk disclosure was expanded from concentration in advertising media to dependence on external platforms and APIs, including LINE, Shopify, POS and cloud services. - FY2024RestatedAnnual report
「Our Group has established good relationships with each of these platform operators and is actively discussing the development of new functions with them, while also working to further strengthen these relationships. We are also working to strengthen relationships with other platform operators, including LINE and Shopify, in an effort to mitigate the risk.」
The risk of concentration in major advertising media continues to be disclosed, with stronger relationships with other platform operators, including LINE and Shopify, serving as a mitigation measure. - FY2022RestatedAnnual report
「Our Group has established good relationships with each of these platform operators and is actively discussing the development of new functions with them, while also working to further strengthen these relationships. We are also working to strengthen relationships with other platform operators, including LINE and Shopify, in an effort to mitigate the risk.」
The risk of concentration in major advertising media continues to be disclosed, with stronger relationships with other platform operators, including LINE and Shopify, serving as a mitigation measure. - FY2020SoftenedAnnual report
「In response to the needs of client companies, our Group places advertisements through media operated by Google, Facebook, Yahoo!JAPAN and others, and these major media account for a high proportion of our Group's total advertising spend.」
The risk of concentration in major media remains, although this report does not provide the specific proportions previously stated, namely approximately 50% for Facebook, 20% for Criteo and 10% for Google. - FY2019First statedAnnual report
「In the fiscal year ended May 2019, Facebook accounted for approximately 50% of our total advertising spend, followed by Criteo at approximately 20% and Google at approximately 10%.」
The risk is that advertising volume may decline as media operators change their placement criteria or policies. The company plans to mitigate this risk by strengthening relationships with other platforms, including LINE.